Campaign Manager

Digital Marketing – Campaign Management

Experience: 5–12 Year

Qualification: Any Degree / MBA in Marketing (Preferred)

Department: Digital Marketing

Job Purpose

To plan, execute, optimize, and manage end-to-end digital marketing campaigns across platforms, with a strong focus on Meta (Facebook & Instagram) and other performance channels. This role is responsible for campaign strategy, budget management, lead generation performance, optimization, reporting, compliance, and team leadership, ensuring high-quality leads, optimal cost efficiency, and strong ROI for real estate projects. The role also ensures seamless coordination with Sales, Branding, MIS, Website, and CRM teams for end-to-end campaign success.

Key Responsibilities 1. Leadership & Team Management

Lead, mentor, and manage the digital campaign team, including campaign executives and specialists.

Allocate campaigns, budgets, and workloads based on project priorities and launch requirements.

Train the team on campaign setup, optimization techniques, audience targeting, analytics, and platform best practices.

Monitor team performance, provide feedback, and drive continuous skill development.

2. Meta Campaign Management

Handle end-to-end Meta campaign execution including:

o Audience research (Investors, NRIs, regional buyers, behavioral segments, lookalikes)

o Ad set creation, bidding strategies, and placements

o Creative coordination (static, carousel, video, reels, stories)

Monitor campaigns frequently and optimize based on CPL, CTR, CPC, frequency, relevance score, and conversions.

Resolve Meta-specific issues such as ad rejections, learning-limited status, policy violations, and CPL spikes.

 

 

 

3. Campaign Strategy, Planning & Execution

Design full-funnel campaign strategies for:

o Lead generation

o Awareness

o Retargeting

o Conversion optimization

Plan and execute campaigns across:

o Meta (Facebook & Instagram Ads)

o Google Ads

o YouTube Ads

o Display networks

o Third-party platforms and real estate portals

Ensure accurate campaign setup including budgets, targeting, creatives, placements, tracking links, and integrations.

4. Optimization & Performance Management

Continuously optimize campaigns to improve:

o Lead volume

o Lead quality

o Cost per Lead (CPL)

o Return on Ad Spend (ROAS)

o Engagement and reach

Conduct A/B testing for creatives, audiences, placements, and bidding strategies.

Identify trends, gaps, and opportunities to scale high-performing campaigns.

5. Budgeting & Cost Control

Allocate budgets project-wise based on performance, pipeline requirements, and urgency.

Monitor daily spends to prevent overspending or underutilization.

Maintain cost sheets, burn-rate reports, and spend forecasts.

Ensure optimal utilization of approved budgets with minimal variance.

6. Reporting & Analytics

Prepare and share daily, weekly, and monthly reports covering:

o Leads generated

o CPL

o Spend

o CTR, CPC, conversions

o Campaign-wise and ad-set-wise performance

Provide actionable insights to management for decision-making.

Ensure accurate lead flow tracking into CRM/Salesforce.

 

 

 

7. Cross-Functional Coordination

Coordinate closely with:

o Sales team (lead quality and conversion feedback)

o Branding & Creative team (ad creatives and formats)

o MIS team (performance reporting)

o Website & tech teams (tracking, landing pages, APIs)

Align digital campaigns with project launches, BTL activities, events, and exhibitions.

8. Compliance & Quality Assurance

Ensure campaigns adhere to brand guidelines and platform advertising policies.

Ensure proper implementation of:

o UTM tracking

o Pixels

o APIs

o CRM integrations

Maintain ad account health and prevent policy violations or account restrictions.

Key Performance Indicators (KPIs)

Lead volume achieved vs target

Cost per Lead (CPL) vs benchmarks

Lead quality and conversion feedback from Sales

Campaign optimization effectiveness

Budget utilization efficiency

Accuracy and timeliness of campaign reports

Team productivity and performance

Skills & Competencies Required

Strong expertise in Meta Ads Manager and Google Ads

Advanced knowledge of performance marketing for real estate

Campaign optimization and analytics expertise

Leadership and team management skills

Strong understanding of audience targeting and segmentation

Knowledge of tracking tools, CRM integrations, and attribution models

Analytical, data-driven decision-making ability

Excellent communication and cross-functional coordination skills

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