Campaign Management Specialist

Skill required: Marketing Operations - Campaign Management

Designation: Campaign Management Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

What would you do- As a Technical Lead, you will be responsible for owning and delivering complex cloud-based solutions using Braze. The candidate will be responsible for owning the architecture and design of complex solution components (good to have)The candidate will own design elements and providing approvals on designs elements submitted by team members

What are we looking for- Education: Any graduateLead strategy and architecture sessions and communicate design options to clients (good to have)

Roles and Responsibilities:

End to end implementations with Braze (Email template implementation to Data Segmentation/Canvases knowledge)

Manage administration of customer communication campaigns across the cloud, either in each function (email, SMS, Push, Cloud Pages), or leveraging Canvas to deliver multi-touch communications.

Liquid and SQL knowledge is required

Establish best practice application support methodology and processes, including maintenance and support roadmaps, processes and technical documentation

Requirement gathering, analysis, solution and design of new interfaces/integrations within scope

Evaluate new functionalities for the platform that enables new channels or integrations that can be used across brands

Development, Testing, Deployment of new campaigns/integrations and releases

Troubleshoot complex problems, gap analysis and process improvement

Investigate, resolve, test and deploy incidents as assigned

Monitors system performance, and verifies that peripheral integrations are functioning as expected

Monitor key data propagation & integration process

Evaluates and streamlines business processes to maximize efficiency and effectiveness within the team and with the client

Participates in strategic planning meetings with the client and manages client expectations in terms of support and delivery

Leads, manages, and coaches the Braze Campaign developers-- team with shared focus on growth of existing skillset

Qualification Any Graduation