Campaign Management Specialist

Skill required: Marketing Operations - Campaign Management

Designation: Campaign Management Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

What would you do?
Lead the technical execution and delivery of CRM and omni-channel marketing campaigns across multiple marketing technology platforms.

Collaborate with campaign, marketing, analytics, and technology teams to understand business requirements and translate them into scalable campaign solutions.

Provide technical guidance and support to campaign developers and operations teams throughout campaign development, testing, deployment, and post-launch support.

Ensure campaigns are executed accurately, efficiently, and within agreed timelines while maintaining quality and compliance standards.

Drive continuous improvement through automation, process optimization, and adoption of marketing technology best practices.

Support troubleshooting, incident management, and resolution of campaign-related technical issues.


Maintain strong stakeholder relationships and provide regular updates on campaign delivery, risks, and dependencies.

Contribute to the development and maintenance of campaign standards, technical documentation, and operating procedures.

What are we looking for?
Education & Experience:

Bachelor s degree.

5+ years of experience in CRM Operations, Campaign Management, Marketing Technology, or Marketing Automation.

Experience leading campaign delivery teams in a fast-paced marketing operations environment.

Ability to manage multiple priorities, work under tight timelines, and maintain high-quality standards.

Strong attention to detail, ownership mindset, and commitment to delivery excellence.

Willing to work primarily across Australia/APAC shift timings and flexible to work across different shifts If required
Must Have Skills:
Strong knowledge of HTML, CSS, and JavaScript for email and landing page development.
Experience with AMP script and dynamic content personalization.
Hands-on experience with CRM and Marketing Automation platforms such as:
Salesforce Marketing Cloud (SFMC)
Braze (having Braze skill will be an advantage)
Adobe Experience Manager (AEM)
Experience in CRM campaign execution, audience segmentation, customer journey orchestration, and campaign optimization.
Strong understanding of email marketing, customer lifecycle communications, and omni-channel campaign delivery.
Experience working with campaign testing, deployment, release management, and production support activities.
Strong troubleshooting, root-cause analysis, and problem-solving skills.
Excellent stakeholder management and communication skills.
Ability to mentor team members and provide technical leadership on campaign delivery engagements.
Good To Have Skills::
CRM Platform Certifications.
Experience with:
MAP / Lighthouse, MAPP, HighTouch
Knowledge of data integration concepts and customer data platforms (CDPs).
Experience with campaign analytics, reporting, and performance optimization.
Working knowledge of Agile delivery methodologies and project management

Roles and Responsibilities:
Key Responsibilities:

Lead development, testing, deployment, and support of CRM campaigns and related enhancements.

Review campaign requirements and provide technical recommendations to support business objectives.

Build and manage customer journeys, audience segmentation, dynamic content, and personalized communications.

Ensure campaign solutions adhere to quality, compliance, and governance standards.

Investigate and resolve campaign production issues, defects, and incidents within agreed timelines.

Support campaign performance analysis and recommend optimization opportunities.

Work closely with relevant teams to ensure successful campaign delivery.

Develop and maintain technical documentation, process guides, and best-practice standards.

Mentor campaign developers and support capability building within the team.

Drive process improvements and automation initiatives to enhance operational efficiency.



Work Orchestration & Operational Excellence:

Accurately maintain updates within ticketing and workflow management systems.

Adhere to all Standard Operating Procedures (SOPs), Desktop Procedures (DTPs), quality checklists, and process documentation.

Ensure campaign activities are documented and tracked appropriately for audit and governance purposes.

Complete all operational and leadership reporting requirements accurately and on time.

Maintain high standards of quality, compliance, and customer experience across all campaign activities

Qualification Any Graduation