Campaign Management Analyst

Skill required: Marketing Operations - Hyper Text Markup Language (HTML)
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years

Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Songall powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.
What would you do Help balance increased marketing complexity and diminishing marketing resources.Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services Customer Engagement and Media Growth Services.Marketing Automation platform knowledge with familiarity in Braze and Adobe Builder including the use of Content Builder Data Extensions and AMPscript for personalizationKnowledge of JavaScript and AMPscript enabling advanced dynamic content personalization and interactivity within emailsFamiliarity with email automation tools and processes including journey based emails and triggered campaignsSet of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page.It describes the structure of text-based information in a document by denoting certain text as links, headings, paragraphs and lists as well as to supplement that text with interactive forms, embedded images and other objects--typically for developing web pages.
What are we looking for "Marketing Automation platform knowledge: Familiarity with the Braze, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.JavaScript and AMPscript: Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails.Email Automation: Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns.Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates.SQL: Understanding of SQL que
Roles and Responsibilities: Campaign Planning and Requirements GatheringCollaborate with Project Manager and marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build while highlighting risks if anyCollaborate with creative teams to ensure the seamless integration of visual elements into HTML templatesHTML Email Template DevelopmentDesign and develop HTML email templates from PSDs optimized for various email clients ensuring compatibility and responsiveness across desktop and mobile devicesImplement dynamic content and personalized elements using personalization languages such as AMPscript or SSJS to create dynamic and personalized email experiencesEmail Build TestingConduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionalityEmail Design Best PracticesStay up to date with email design best practices industry trends and email marketing standards to create visually compelling and effective email campaignsTroubleshooting and Issue ResolutionIdentify and resolve any HTML and CSS related issues that may arise during email campaign development or executionWork Orchestration and Data HygieneFully understand ticketing and request management tools and accurately record updates data points timestamps and other relevant information to provide a seamless campaign experience to internal and external stakeholdersAdhere to all Desktop Procedures DTPs Standard Operating Procedures SOPs checklists and other important process documents to carry out all required tasksComplete all required reports so that accurate numbers are reported to clients and leadershipUnderstanding of SQL queries to work with dataExperience in setting up and analyzing AB tests to optimize email campaign performanceAwareness of email accessibility


Qualification
Any Graduation