Campaign & Lead Generation Specialist B2B Technology

Campaign & Lead Generation Specialist B2B Technology

Location: Bengaluru, India
Experience: 2-4 years
Function: Marketing / GTM
Employment Type: Full-time

About the Role

We are looking for a hands-on Campaign & Lead Generation Specialist to join our GTM team.

The person will be responsible for planning and executing targeted B2B campaigns that generate qualified leads and sales opportunities for Saturam and its products. This includes identifying target accounts and decision-makers, building prospect lists, running multi-channel campaigns, tracking engagement, and working closely with Sales on follow-ups.

The ideal candidate should be comfortable working with LinkedIn, email outreach, CRM, lead databases, enrichment tools, and marketing automation platforms and should have a strong understanding of B2B enterprise lead generation.

Key Responsibilities

• Plan, launch, and manage targeted B2B campaigns across email, LinkedIn, website, content, events, and other relevant channels.
• Identify and engage relevant accounts and decision-makers based on defined ICPs, industries, geographies, and buyer personas.
• Build and maintain high-quality prospect lists using tools such as Apollo, LinkedIn Sales Navigator, ZoomInfo, Lusha, or similar platforms.
• Execute coordinated outreach across email, LinkedIn, content campaigns, event follow-ups, and other digital channels.
• Maintain accurate campaign, contact, lead-source, and engagement data in CRM and marketing automation systems such as HubSpot.
• Build follow-up and nurture campaigns for prospects who engage with events, white papers, webinars, website forms, newsletters, and other GTM activities.
• Run pre-event targeting and post-event follow-up campaigns to convert event attendees and engagement lists into qualified conversations.
• Track campaign performance across deliverability, opens, clicks, responses, meetings, MQLs, opportunities, and pipeline contribution.
• Work closely with Sales to align on target accounts, messaging, lead qualification, follow-ups, and campaign feedback.
• Use AI and automation tools to improve prospect research, personalization, campaign execution, lead enrichment, follow-ups, and reporting.

What We're Looking For

• 2-4 years of experience in B2B lead generation, demand generation, growth marketing, campaign management, or a similar role.
• Experience working with a B2B technology, SaaS, Data, Cloud, or AI company is preferred.
• Hands-on experience running email and LinkedIn-based lead generation campaigns.
• Experience building targeted account and contact lists based on ICP and buyer personas.
• Familiarity with tools such as HubSpot, Apollo, LinkedIn Sales Navigator, ZoomInfo, Lusha, Clay, or similar platforms.
• Understanding of lead stages such as Lead MQL SQL/Meeting Opportunity.
• Ability to work with Sales teams and understand enterprise B2B sales cycles.
• Good analytical skills and ability to use campaign data to improve targeting and performance.
• Strong written communication and attention to detail.
• Ability to independently own campaigns from planning through execution, measurement, and optimization.

To learn more about Saturam, visit - https://www.saturam.com/ and https://www.qualdo.ai/