Campaign Engineer

As a Campaign Engineer, you own the technical execution of campaigns from build through deployment. You ll work across two core areas:

HTML Email Development

• Develop and maintain HTML/CSS email templates - ensuring accurate rendering across devices, email clients, and platforms
• Build reusable modular components and adapt client-specific templates to campaign requirements
• Test email rendering across clients and devices using tools such as Litmus or Email on Acid

Journey Campaign Development

• Build and deploy outbound campaigns (primarily email) in Kobie-hosted platforms and client campaign management systems including Salesforce Marketing Cloud
• Configure journey logic, audience segmentation, targeting rules, and suppression lists per campaign specifications
• Implement dynamic content, personalization tokens, and promotional offer logic according to strategy requirements
• Own the final deployment step for all assigned campaigns - ensuring accuracy and on-time delivery

Execution Collaboration

• Execute A/B and multivariate (MVT) test configurations according to defined test plans
• Coordinate asset handoffs with Campaign Managers and content partners; flag dependency gaps proactively
• Document execution best practices and maintain build standards within the Development pillar
• Follow platform tooling standards and governance guidelines established by Campaign Management
• At the end of the first year, success means: campaigns build accurately and on schedule, builds consistently pass QA with minimal rework, and platform standards and SOPs are followed without prompting

Required Knowledge, Skills, and Experience:

• 1-3 years of experience in email development, marketing operations, or digital campaign execution
• Hands-on experience with HTML and CSS for email, including cross-client rendering
• Experience with at least one enterprise campaign platform - Salesforce Marketing Cloud preferred
• Foundational understanding of journey orchestration - able to build single and multi-step automated flows, triggered sends, and entry/exit criteria within a campaign platform
• Familiarity with campaign automation concepts: event-based triggers, lifecycle programs, re-engagement flows, and scheduled vs. triggered deployment
• Understanding of A/B and MVT testing mechanics - able to configure test variants, split audiences, and execute test sends according to a defined test plan
• Understanding of audience segmentation, targeting logic, and data-driven personalization
• Strong attention to detail; proactive about catching discrepancies before campaigns go to QA
• Clear communicator - able to flag issues and ask the right questions before builds begin
• Bachelor s degree or equivalent experience

Additional Skills That Will Help You Stand Out:

• Experience with Litmus, Email on Acid, or equivalent rendering test tools
• Familiarity with AMPScript, SQL, or other scripting/query languages used in campaign platforms
• Experience with additional ESPs such as Adobe Campaign, Braze, Iterable, or Marketo
• Knowledge of dynamic content and conditional content logic within campaign platforms
• Exposure to multi-channel or cross-channel campaign orchestration (email + SMS, push, or direct mail)
• Experience using project/workflow management tools such as Workfront or Jira

HOW YOUR SUCCESS WILL BE MEASURED

• Understanding of the client s operations
• Documentation of processes and procedures
• Oversight of marketing operations end-to-end