Campaign Copywriter

We're looking for a Campaign Copywriter who can take a campaign idea and translate it into compelling communication across every relevant distribution channel and medium.

Portfolio Required: Please submit your portfolio along with your resume. Applications without a portfolio will not be considered.

What You'll Do

• Develop and write copy for end-to-end campaigns, from the core campaign idea and messaging to channel-specific execution.
• Translate one central campaign thought into copy that works across all distribution channels and formats.
• Write campaign copy for websites, landing pages, social media, paid ads, email, WhatsApp, SMS, video, print, outdoor, presentations, brochures, events, and other relevant mediums.
• Adapt messaging based on the audience, platform, format, and stage of the campaign while maintaining one consistent campaign narrative.
• Create campaign headlines, taglines, key messages, CTAs, scripts, captions, long-form copy, ad copy, and supporting content.
• Work closely with designers, marketers, performance teams, and other stakeholders to ensure copy and creative work together across every touchpoint.
• Understand the purpose of each distribution channel and write specifically for how audiences consume content on that channel.
• Contribute to campaign concepts, creative directions, messaging frameworks, and brainstorming.
• Maintain consistency in brand voice, campaign messaging, and positioning across all executions.
• Own copy from the initial brief through revisions and final campaign rollout.

What We're Looking For

• Strong campaign thinking, not just content-writing ability.
• Ability to take one big idea and express it effectively across multiple channels and mediums.
• Strong understanding of digital, social, advertising, and other marketing channels.
• Excellent command of language, storytelling, headlines, and persuasive copy.
• Ability to switch between short-form, long-form, performance, brand, and narrative-driven copy.
• A portfolio demonstrating campaign work and multi-channel creative thinking is strongly preferred.

Recruitment Process

Stage 1: Resume Screening + Introductory Call

Stage 2: Cognitive Test (30 mins) + Assignment (3-4 hours)

Stage 3: In-Person Interview

Stage 4: Offer Letter

About ESGA:

We build and manage capability centers for brands and agencies.

If you're looking for a team that's all about collaboration, growth, inclusivity, and good vibes, then you've found your perfect match. We offer:

• Inclusive and flexible work environment
• Best processes and work practices
• International clientele
• Unique learning & growth opportunity
• 5-day work week