Campaign Automation Specialist
Elsevier · Chennai · onsite · Posted 2d ago
Undisclosed3–7 yrsfulltimeSourced from
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About this role
Job Summary
Responsibilities
Requirements
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
We are seeking a Campaign Automation Specialist to support the STM Journals marketing organisation with the set-up and deployment of data-driven email campaigns. The role focuses mainly on content acquisition for Gold Open Access and hybrid journals and includes curating high volumes of target audience data from internal sources.
You will improve operational efficiency by developing optimal data workflows and introducing automation where possible. Using a test-and-learn approach, you will continuously refine workflows in line with business objectives. The role reports directly to the Head of Campaign Management in STM Journal Marketing.
Responsibilities
- Analyse and query large datasets using SQL/Python and tools such as AWS Athena, Knime and DBeaver.
- Develop scalable, reproducible workflows for data extraction, processing, ETL and email campaign segmentation.
- Partner with campaign owners to translate business objectives into technical requirements and effective audience segmentation strategies.
- Build and maintain target/content data and automated workflows for recurring STM Journals email campaigns.
- Set up, test and deploy email campaigns, including appropriate tracking for web traffic and attribution reporting.
- Develop strong knowledge of core databases and key STM Journals marketing data sources, advising marketers on optimal segmentation and data quality.
- Interpret complex data and present clear, concise insights to technical and non-technical stakeholders.
- Manage incoming campaign requests, assess production readiness and collaborate with analytics colleagues to improve shared knowledge and processes.
Requirements
- University degree or equivalent in data analytics, marketing or a related discipline, with at least a few years experience in an analyst or marketing operations role.
- Experience in data-driven marketing, customer segmentation and handling large datasets, with a basic understanding of data protection standards.
- Proficiency with data and analytics tools such as Excel, Knime and Tableau.
- Experience building and executing email campaign workflows using a major deployment platform such as Salesforce or Adobe Campaign.
- Working knowledge of email and web analytics, A/B testing principles, and email/web technologies across browsers and platforms.
- Programming/coding skills in HTML, CSS, JavaScript, SQL and Python.
- Strong organisation, prioritisation, problem-solving and collaboration skills, with the ability to manage deadlines and multiple priorities.
- Strong written and verbal communication skills, stakeholder management capability, and an interest in learning new marketing technologies, tools and processes.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Skills
AnalyticsHTMLAdobecodingE-learningHealthcareJavascriptSQLData Managementpublishing
About Elsevier
Elsevier
Printing & Publishing
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146 years old
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NL
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