Business Unit Head/Head Of Department - Sales & Marketing - Cardiovascular Therapy Segment

Role Overview:

Position: Sales & Marketing Head - Cardio Division

Responsible for driving overall business operations for the Cardio Division across India from Ahmedabad, including strategic planning, sales and marketing leadership, distribution management, and team development. The role focuses on achieving sales targets, increasing market share, strengthening brand presence, expanding market reach, and ensuring effective coordination between Head Office, regional teams, and channel partners.

2. Key Responsibilities:

A. Strategic & Business Leadership:

- Prepare annual business plans and sales strategies for the Cardio Division across India.

- Manage budgeting, sales forecasting, and P&L performance.

- Drive business growth, market expansion, and brand development initiatives.

- Develop strategies to achieve revenue targets and improve market share.

B. Sales & Business Development:

- Lead pan-India sales operations and drive achievement of primary and secondary sales targets.

- Identify new business opportunities and expand the Cardio Division's presence across India.

- Monitor market trends, competitor activities, and implement effective counter-strategies.

- Build and strengthen relationships with key cardiologists, physicians, hospitals, and channel partners.

- Review regional and territory-wise sales performance and implement action plans to achieve targets.

C. Marketing & Product Promotion:

- Develop and execute marketing strategies for the Cardio Division across India.

- Plan product launches, CMEs, conferences, seminars, doctor engagement programs, and promotional activities.

- Strengthen brand visibility, product positioning, and prescription generation.

- Coordinate with the marketing team to develop promotional inputs and effective product communication.

- Monitor the effectiveness of marketing initiatives and optimize promotional investments.

D. Distribution & Supply Chain Management:

- Appoint, manage, and strengthen CFA operations, distributors, and stockists across India.

- Ensure efficient product availability and stock movement from Head Office to CFAs and distributors.

- Monitor inventory, primary and secondary sales, and territory coverage.

- Ensure optimal stock levels and minimize stock-outs and expiries.

- Develop an effective distribution network to improve market penetration.

E. Team Management & Development:

- Lead, train, and motivate the pan-India sales and marketing team.

- Manage regional managers, area managers, and field sales teams.

- Drive recruitment, performance management, and field-force productivity.

- Establish clear sales targets, KPIs, and performance review mechanisms.

- Ensure timely reporting, documentation, and compliance with company policies.

F. Business Performance & Operational Excellence:

- Analyze regional performance and identify low-performing territories.

- Implement corrective action plans to improve sales productivity and business growth.

- Review sales reports, market feedback, promotional expenses, and business performance.

- Resolve customer and channel partner issues while maintaining service standards.

- Ensure adherence to company processes, expense policies, and compliance requirements.

3. Required Skills:

- Strong leadership and pan-India team management capabilities.

- Proven expertise in pharmaceutical sales, marketing, and business development.

- Strong understanding of the Cardio Division and its market dynamics.

- Excellent knowledge of doctor engagement, prescription generation, and brand building.

- Expertise in distribution and channel management.

- Strong analytical, communication, negotiation, and decision-making skills.

- Ability to develop and execute business strategies to achieve growth targets.

4. Qualification & Experience:

- Graduate/Postgraduate in Science, Pharmacy, Business Administration, or a related field.

- 10 - 15 years of experience in the pharmaceutical industry, with at least 5 years in a leadership role.

- Experience in managing the Cardio Division at a regional or national level will be preferred.

- Experience in handling pan-India sales and marketing operations will be an added advantage.

Location: Ahmedabad, Gujarat