Business Strategic & Marketing Role

Key Responsibilities:

- Develop and support business and marketing strategies for assigned projects

- Work closely with creative, SEO, and performance marketing teams

- Align content marketing, SEO, and paid campaigns with business objectives

- Analyze performance metrics such as leads, CAC, ROAS, and conversions

- Conduct competitor analysis, market research, and USP identification

- Support performance marketing initiatives (Google Ads, Meta Ads, Amazon Ads)

Required Skill Set:

- Strong understanding of content marketing and brand strategy

- Working knowledge of SEO (on-page, off-page, analytics)

- Experience with performance marketing platforms (Google, Meta, Amazon Ads)

- Ability to interpret data, reports, and dashboards

- Good communication and coordination skills