Business Sales Manager

Role Objective

The Business Sales Manager OEM / Panel Builder will drive B2B sales growth in the OEM segment by developing new business opportunities, managing key industrial accounts, and expanding the dealer network. This role is responsible for increasing the company’s market share from 3% to 10% within two years through strategic sales planning, execution, and relationship management.

Key Responsibilities

1. Sales Target Achievement

• Achieve primary and secondary sales targets for the assigned territory.
• Develop and execute territorywise sales strategies aligned with business goals.
• Ensure timely collection of outstanding payments from customers and dealers.
• Prepare sales forecasts, reports, and performance reviews.
• Approve customerspecific sales plans within defined authorization limits.

2. Customer Base Expansion

• Identify, evaluate, and onboard new OEM customers and channel partners.
• Conduct market and potential mapping to identify growth opportunities.
• Develop and implement extraction and penetration plans for the OEM segment.
• Recommend and finalize dealer appointments based on market feasibility and demand analysis.

3. Market Intelligence & Competition Analysis

• Track competitor activities, pricing strategies, and product movements.
• Gather market insights and customer feedback to support strategic planning.
• Recommend changes to sales approaches based on market trends and competitor analysis.
• Share actionable insights with internal teams (marketing, product, leadership).

4. Key Account Management

• Build longterm relationships with identified key OEM and panel builder accounts.
• Develop customized engagement and growth plans for strategic customers.
• Strengthen brand preference through regular interactions and solutionoriented selling.
• Escalate critical key account issues to senior management when required.

5. Dealer & Network Expansion

• Expand and strengthen the dealer network based on regional market potential.
• Ensure optimal market coverage, service levels, and dealer performance.
• Recommend new dealer locations and support onboarding and training activities.
• Monitor dealer productivity and provide ongoing support for business growth.