Business & P&L Head - D2C Supplements - FMCG

Roles & Responsibilities:

- Own full P&L for DEAGE and deliver revenue targets and profitable growth.

- Define 3-year business strategy for India and international expansion.

- Build annual operating plan, budgets, and performance dashboards.

- Scale across D2C, Amazon, Flipkart, health marketplaces, modern trade, premium pharmacies, and clinics.

- Build new-age channels including doctor networks, wellness centers, and corporate wellness.

- Drive international B2B via Alibaba and export partners.

- Position DEAGE as the most trusted longevity brand in India.

- Oversee ATL, BTL, influencer, doctor, and digital campaigns.

- Lead product launches and storytelling around science, longevity, and aging well.

- Drive new product development in anti-aging, cellular health, NAD+, collagen, adaptogens, and longevity stacks.

- Work with R&D to ensure clinical efficacy, clean labels, and premium packaging.

- Manage full product lifecycle from ideation to commercialization.

- Champion D2C and marketplace growth with performance marketing and retention.

- Use data, CRM, and community to build LTV and brand loyalty.

Ideal Candidate:

1. Business Profile:

- Strong Business / P&L Head Profile with end-to-end ownership of a health, wellness, or premium FMCG / D2C health brand.

2. Experience:

- Must have 9+ years of experience, including 3+ years as a Business Head / GM.

3. P&L Ownership:

- Must have proven full P&L ownership in Nutraceuticals, Wellness, Longevity, Premium FMCG, or D2C Health brands.

4. Revenue Scaling:

- Must have a track record of scaling a business to 100 Cr+ revenue.

5. Strategic Execution:

- Must have driven revenue, profitability, brand, and distribution end-to-end, including defining multi-year business strategy, annual operating plans, budgets, and performance dashboards.

6. Channel Expansion:

- Must have scaled across multiple channels - D2C, Amazon, Flipkart, health marketplaces, modern trade, premium pharmacies, and clinics - with exposure to new-age channels (doctor networks, wellness centers, corporate wellness).

7. Marketing Leadership:

- Must have strong brand-building and marketing leadership (ATL, BTL, influencer, doctor, digital), plus NPD / new-product-launch and portfolio management from ideation to commercialization.

8. Growth Expertise:

- Must have D2C + Retail + E-commerce growth expertise, using performance marketing, data, CRM, and community to build LTV and brand loyalty.

9. Industry Knowledge:

- Must have a deep understanding of the longevity, anti-aging, and premium wellness consumer (or a closely adjacent premium health / wellness / nutraceutical category).

10. Leadership Skills:

- Must be an entrepreneurial, data-driven, hands-on leader with excellent communication and external stakeholder management.

11. Brand Context:

- This role is for DEAGE, a longevity and cellular-health supplement brand under the Pure Nutrition platform.

12. Education:

- MBA preferred; Tier-1 background a plus.

13. Preferred Experience:

- International / B2B export experience (via global marketplaces or export partners); exposure to anti-aging / cellular-health product categories; and R&D collaboration on clinical efficacy and premium packaging.