Business Marketing

About the Role

L&T Technology Services (LTTS) is seeking a dynamic and results-driven Business Marketing professional to lead marketing initiatives for the Trucks & Off-Highway Business Unit and support the Automotive BU. The role will focus on building market awareness, account-based marketing (ABM), thought leadership, demand generation, and sales enablement around the units offerings.

Key Responsibilities

• This is a business marketing role responsible for all marketing activities of BU.
• The candidate must have an understanding of marketing and technology, with an aptitude for translating them into a business and market narrative.
• Manage end-to-end Business Unit marketing planning and activations, including industry events, client visits, content, and multi-touchpoint campaigns.
• Work closely with stakeholders from Sales, Delivery, subject matter experts, vendors, and other external and internal stakeholders, with complete ownership of marketing initiatives for the unit.
• Own the overall content and collateral plan, including creation, development, updates, and content performance analysis for the unit.
• Develop and execute a comprehensive go-to-market strategy and marketing and communication plans for the BU.
• Own market research, brand building, market positioning, deal support, and sales enablement for the industry group.
• Own account-based marketing, digital marketing, thought leadership, and social media initiatives for the industry group.
• Lead project planning and marketing program management, track execution across teams, report status, and manage budgets.
• Analyze data, gain insights, course-correct, and continuously improve processes to deliver better quantitative and qualitative results.
• Create segment-specific positioning, messaging, and value propositions
• Drive thought leadership through white papers, articles, case studies, blogs, and executive viewpoints
• Plan and execute demand generation campaigns across digital, social, email, events, and webinars
• Support analyst relations, media engagement, and industry partnerships
• Develop sales enablement assets, including presentations, brochures, solution sheets, and customer success stories.

Required Qualifications

• 4+ years of experience in B2B marketing, technology marketing, or engineering services marketing. Knowledge of or direct experience in the technology, IT, or ER&D industry is preferred.
• Proven track record of leading marketing campaigns and thought leadership initiatives.