Business Marketing Head

Role & responsibilities

Go-to-Market Strategy & Demand Generation

• Own and execute GTM strategy across TOFU/MOFU/BOFU funnel stages, aligning marketing programs with sales and revenue targets
• Design and run integrated ABM programs across priority accounts and verticals (BFSI, insurance, capital markets)
• Drive MQL-to-SQL conversion, pipeline contribution, and marketing-sourced revenue against defined targets
• Manage marketing automation and CRM stack (HubSpot, Salesforce, Marketo, Pardot, 6Sense, Demandbase or equivalent) to optimize funnel performance

Preferred candidate profile

• 15+ years of B2B marketing experience, with significant exposure to enterprise technology, IT services, or digital transformation organizations
• Proven track record of managing multi-million-dollar marketing budgets and delivering measurable ROI
• Strong experience in analyst relations, ABM, demand generation, and full-funnel marketing strategy
• Experience managing and scaling marketing teams
• Hands-on expertise with marketing technology: CRM (Salesforce, HubSpot, MS Dynamics), campaign automation (HubSpot, Outreach, Marketo, Pardot), intent/enrichment tools (ZoomInfo, LinkedIn Navigator), and analytics (Power BI, Excel)
• Global market exposure (US, APAC, EMEA) strongly preferred, ideally within banking, insurance, or capital markets-focused technology firms
• Excellent stakeholder management and executive communication skills
• MBA or PG diploma in Marketing/Business Management preferred