Business Marketing Analyst - Mobility

Role Summary

The Business Marketing Analyst will support the planning, execution and measurement of integrated marketing programs for the Automotive and Mobility business. The role will work closely with business, sales, presales, industry, digital, content, analyst relations and event teams to convert market and account insights into campaigns, executive engagement programs, sales enablement assets and measurable business outcomes.

Key Roles and Responsibilities

· Support marketing planning, business alignment, market intelligence and campaign governance activities.

· Support account-based marketing initiatives, stakeholder engagement and executive marketing programs for strategic accounts.

· Execute integrated demand generation campaigns across digital, social, email, partner and field marketing channels.

· Develop and coordinate thought leadership content, marketing assets and business communications.

· Support the planning and execution of events, sponsorships, customer engagement programs and post-event reporting.

· Conduct market research and leverage analyst insights to support business and marketing priorities.

· Develop sales enablement assets and marketing collateral to support account growth and strategic pursuits.

· Manage digital marketing assets, business communications and knowledge management platforms.

· Collaborate with internal and external stakeholders to ensure effective execution of marketing initiatives.

Qualifications and Skills

· 1.5 to 2 years of experience in B2B, technology, IT services, automotive, mobility, or professional marketing services.

· Bachelor's degree in marketing, business, communications, engineering, or related discipline.

· Exposure to campaign coordination, content marketing, digital marketing, account-based marketing, events, research or sales enablement.

· Strong written and verbal communication, research, organization and stakeholder coordination skills.

· Working knowledge of spreadsheets, presentations, dashboards and structured reporting, with the ability to interpret campaign data.

· Familiarity with LinkedIn, email marketing, social media, CRM, marketing automation or ABM platforms is desirable.

· Ability to manage multiple priorities, meet deadlines and collaborate across global teams and time zones.

· Interest in automotive, mobility, AI, digital engineering and manufacturing trends.

Key Success Measures

· On-time and accurate delivery of campaigns, content, events and marketing requests.

· Engagement across target accounts and priority audiences.

· Lead generation, pipeline influence and support for strategic opportunities.

· Quality, brand consistency and stakeholder satisfaction.

· Effective campaign tracking, reporting, documentation and governance.

Typical Day in the Role

A typical day may include collaborating with business and sales teams on priorities, researching target accounts and industry developments, coordinating campaign, content and event activities, preparing presentations and executive updates, reviewing engagement and pipeline data, maintaining trackers and repositories, and following up with global stakeholders to keep programs on schedule and outcomes visible.