Business Manager

DIRECTX
BUSINESS MANAGER
Location: Mumbai/ Bangalore
Reporting to: Business Director
Experience: 5+ years
Sector: Brand Solutions | Experiential | Retail | BTL | Marketing Services

ABOUT DIRECTX
DirectX is building a new kind of brand solutions business around Hyperlocal Communication.
We help brands understand where consumers are, what they are doing, what mindset they are in and what intervention is most relevant in that moment.
We work across FMCG, consumer, retail, technology, BFSI, mobility, lifestyle and other consumer-facing categories, bringing together strategy, consumer context, experiences, ecosystems, technology and execution.
Our solutions span modern trade & retail, corporate & tech parks, campuses, fitness, transit, events, smart vending and emerging physical touchpoints.

THE ROLE
We are looking for a Business Manager who can win new business, build strong client relationships and grow existing accounts.
This is a commercial and client-facing role combining new business development, client servicing and account growth.
You will identify opportunities, build relationships with decision-makers, understand client challenges, bring the right DirectX solutions to the table and ensure relationships continue to grow beyond individual projects.
Your journey will be:
Prospect Win Build Relationship Deliver Value Grow the Account
You will work closely with the Business Director, Strategy & Solutions, Operations and Alliances teams to convert client challenges into relevant, differentiated and commercially viable solutions.

WHAT YOU WILL OWN
1. NEW BUSINESS

• Identify and pursue new brands, businesses and decision-makers.
• Build and continuously develop a strong pipeline of qualified opportunities.
• Generate business through prospecting, referrals, networking and industry relationships.
• Lead opportunities from first conversation through pitch and closure.
• Build new client relationships across priority categories.
• Consistently contribute to new revenue generation.

2. CLIENT RELATIONSHIP & SERVICING
Build relationships that go beyond individual campaigns.

• Act as a trusted business contact for clients.
• Understand client objectives, challenges and evolving requirements.
• Maintain regular engagement and strong client communication.
• Coordinate with internal teams to ensure commitments are delivered.
• Proactively identify issues and drive them to resolution.
• Build credibility and long-term trust with key client stakeholders.

3. SOLUTION SELLING
Move beyond selling executions to solving client and brand challenges.

• Understand the business problem behind the brief.
• Identify where DirectX capabilities can create value.
• Work with Strategy & Solutions to develop relevant and differentiated solutions.
• Lead presentations, pitches and commercial conversations.
• Demonstrate the value of DirectX's ecosystems, capabilities and solutions.

4. ACCOUNT GROWTH & REVENUE
Own the commercial growth of your portfolio.

• Deliver against agreed monthly, quarterly and annual revenue targets.
• Identify cross-sell, upsell and repeat business opportunities.
• Grow existing accounts through new solutions, categories and touchpoints.
• Develop relationships with multiple stakeholders within key accounts.
• Maintain clear visibility of pipeline, revenue and opportunity stages.
• Balance new client acquisition with growth of existing business.

5. CROSS-FUNCTIONAL COLLABORATION
Work closely with Strategy & Solutions, Operations and Alliances to ensure every opportunity is:
Relevant Differentiated Feasible Commercially Viable Well Delivered

• Translate client requirements into clear internal briefs.
• Bring the right teams together to develop solutions.
• Align commercial and delivery expectations.
• Stay connected through execution without becoming the project manager.
• Use successful delivery to create the next business opportunity.

WHO WE ARE LOOKING FOR
We are looking for a relationship-led commercial professional who is equally comfortable opening a new door and managing an existing client.
You should have:

• 5+ years of experience across business development, client servicing or account management in experiential, BTL, retail activation, shopper marketing, events, media or marketing services.
• A proven ability to win new business and grow existing accounts.
• Strong understanding of brands, marketing and the consumer ecosystem.
• Experience working with marketing, brand, sales or business decision-makers.
• Strong client relationship, presentation, negotiation and consultative selling skills.
• Ability to understand a client problem and translate it into a relevant business solution.
• Strong commercial orientation with ownership of revenue targets.
• Ability to manage multiple stakeholders and projects without losing sight of the client.
• High energy, resilience and a never-give-up attitude.

Experience with FMCG, retail or consumer-facing brands will be an advantage.

WHAT SUCCESS LOOKS LIKE
In your first year, you will:

• Build a strong pipeline of new business opportunities.
• Win new clients and deliver against revenue targets.
• Build trusted relationships with key client stakeholders.
• Grow existing accounts through repeat, cross-sell and upsell opportunities.
• Increase DirectX's presence across priority categories and ecosystems.
• Become a commercially valuable partner to your clients not simply another agency or vendor.

THE ULTIMATE MEASURE
You win new business, build lasting client relationships and consistently grow revenue.

WHY DIRECTX?
DirectX is redefining how brands engage consumers in the physical world.
You will work at the intersection of:
Brands Consumers Context Experiences Technology
This is an opportunity for someone who wants to open new doors, build meaningful client relationships, solve business problems and create revenue.
If you can win the business, build the relationship and grow the account let's talk.