Business Manager – International Market

Job Description:

We are looking for a sharp, business-savvy, and execution-orientedBusiness Managerto lead and scale ourInternational Market operations focuses (Specific focus on USA and Middle East). The ideal candidate should have hands-on experience in managing eCommerce businesses (D2C & marketplaces) in the beauty/personal care category, with a deep understanding of the consumer, digital ecosystem, and brand building.

Key Responsibilities:

1. Business Ownership:

• Own the P&L for the USA/ Middle East market - revenue, margins, growth targets
• Develop and execute the go-to-market strategy tailored for respective consumer

2. eCommerce & Marketplace Management:

• Manage and grow D2C (Shopify/Brand Website), online marketplaces and GTM for respective geographies
• Ensure seamless cataloging, pricing, listing optimization, and SEO performance

3. Marketing & Growth:

• Partner with performance marketing teams to plan and execute campaigns on Meta, Google, TikTok, etc.
• Drive influencer and affiliate collaborations specific to respective demographic
• Leverage CRM, retargeting, and loyalty programs to improve repeat purchases

4. Cross-functional Collaboration:

• Work with Product, Operations, Design, and Customer Service teams to localize offerings and experience
• Coordinate with logistics & 3PL partners for smooth international fulfillment

5. Consumer Insights & Trends:

• Monitor competitive landscape, consumer preferences, and category trends
• Use data and insights to improve product-market fit and campaign effectiveness

6. Compliance & Regulatory:

• Ensure product, packaging, and marketing claims comply with FDA & US regulatory standards
• Work with legal consultants for trademark/IP/labeling guidelines

• Experienced in launching new brands across international markets, including the USA and Middle East.
• Proficient in end-to-end brand rollout-from market research and positioning to sourcing, procurement, and execution.
• Strong cross-functional collaboration with supply chain, marketing, and vendor partners to ensure timely go-to-market delivery.
• Adept at navigating regional compliance and operational challenges to establish impactful brand presence.

Must-Have Skills & Experience:

• 5-8 years of experience in managing international D2C businesses, with2-3+ years focused on the USA market
• Experience in color cosmetics, skincare, or personal care categories isessential
• Strong analytical and commercial acumen with a growth mindset
• Proficiency in eCommerce tools (Shopify, Amazon Seller Central, GA4, Klaviyo, etc.)
• Understanding of cross-border logistics, customs, and local fulfillment models
• Ability to think both strategically and execute hands-on

Nice-to-Have:

• Exposure to brand collaborations or partnerships with U.S.-based influencers or retailers
• Experience with subscription or bundle-based D2C models
• Knowledge of U.S. beauty regulations and compliance standards