Business Manager - Fixed Income

To drive growth, engagement and product excellence for Mutual Funds and Investments on the ABCD App. You will be responsible for the end-to-end journey - from product discovery to transaction to portfolio tracking - ensuring a simple, trusted and rewarding investment experience for 1M+ users.

**1. Product & Business Growth**

• Own Mutual Funds business KPIs - AUM, SIP registrations, Transactions, Repeat users
• Drive MF discovery and conversion - Curated collections, Goal-based investing, NFO launches
• Work with Product & Tech to enhance investment journeys - Lumpsum, SIP, Switch, STP/SWP, Eligible portfolio import
  
  

**2. Partnerships & Operations**

• Liaise with AMC partners, RTA (CAMS/KFintech), BSE Star MF for scheme listing, offers and issue resolution
• Ensure compliance with SEBI MF regulations, Risk disclosures, KYD/KYC norms
• Coordinate with Operations for order processing, reconciliation, and customer queries
  
  

**3. Customer Engagement & Education**

• Create investment education content - Market insights, Fund explainers, Goal planning with Marketing
• Drive campaigns for SIP Day, ELSS season, NFOs, and Market corrections
• Analyze customer cohorts - Why users drop Why they don't transact Drive interventions
  
  

**4. Data & Insights**

• Track funnel - Discovery > Product Page > Cart > Payment > Allotment
• Use Clevertap / Amplitude / Mixpanel for user behavior analysis
  
  

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