Business Head

BI Worldwide
Job Description
Business Head - Branded Merchandise

Job Descripon
Business Head Branded Merchandise
Are you someone who enjoys turning ideas into successful businesses, creang premium branded
products, and making a las¢ng impact? This role oers the opportunity to build a dieren¢ated, high-
growth Branded Merchandise business at BI Worldwide.
Before that youll probably want to get to know us a bit be¢er.
Theres no modest way of saying this. In a span of 13 years, BI Worldwide has gone from being a new
entrant in the Indian market to a leader in employee recogni¢on solu¢ons, a preferred agency for channel
incen¢ve programs, and the most protable enterprise in the industry. The growth has been marked by
innova¢ons that have driven scale with eciency, dieren¢ated product features, solu¢ons methodology
rooted in design thinking and behavioural science, and deep collabora¢on with academics and
prac¢¢oners alike, both in India and abroad.
As of today, we work with over 85 enterprise clients, with a reten¢on rate of over 90%, and an enviably
high par¢cipant sa¢sfac¢on rate of 9+. We have won numerous awards at the na¢onal, regional, and global
stage for our custom solu¢ons and, more importantly, business impact for our clients. From incep¢on, we
had the mandate to not only focus on revenue and prots, but also to ac¢vely establish presence as a
thought leader, by publishing white papers and ar¢cles that advance the thinking and applica¢on of the
loyalty prac¢ce itself. This has proved to be a fer¢le source of con¢nuous innova¢on not just for the
company but for the industry as a whole.
Another jewel in the BIW India crown is Global Technology Solu¢ons (GTS), a cap¢ve tech- services division
that serves as a cri¢cal enabler, in developing and deploying technology products and solu¢ons for all BIW
oces around the world. Now is a good ¢me to men¢on that BI Worldwide is headquartered in
Minneapolis, MN, has over 1500 employees and has been around for nearly 70 years, with oces in
Australia, Canada, China, India, La¢n America, Singapore, United Kingdom and the United States.
But back to GTS. This division has evolved from a small base of engineers managed directly by the
technology team in the US, to an independent cap¢ve opera¢on that currently pioneers new product
development, deployment and maintenance, network and cloud infrastructure support; and is a key
contributor to the technology roadmap for BIW globally. Closely working with the leadership teams of
each countrys opera¢ons, GTS enables them to deploy a wide range of technology solu¢ons
encompassing learning, coali¢on, employee recogni¢on, events, and channel and incen¢ve solu¢ons in
their markets in a speedy and compe¢¢ve manner to help them dieren¢ate and win.
Talking of BIW India without a men¢on of our leadership team would be doing it grave injus¢ce. And if
this sounds like a clich©, lets assure you it is not. While we have built collec¢ve experience and gravitas
equivalent to marquee clients, we are bound by our purpose, energy, enthusiasm and restlessness for
progress, making us an envy amongst peers. Interes¢ngly, this has contributed signicantly to crea¢ng a
culture of ques¢oning, reasoning, and facilita¢ng that cuts across func¢onal silos, focused on keeping its
clients at the Centre of its business.

What we see as BIW 2.0 in India
If the accomplishments in the rst decade and some are anything to go by, one can only imagine the nature
and scale of our ambi¢on for the next level. Well detail them out as themes, rather than a blueprint.
A resilient organiza¢on: While 2020-2022 has been a period of unprecedented challenges and change,
individual leadership, for¢tude, and perseverance has come to the surface in an equally unprecedented
way. We believe it is impera¢ve to convert this strength into a fundamental organisa¢onal character that
it will measure itself on internally, and be regarded and respected for externally
A truly Great Place to Work: Far beyond a survey; far beyond an annual evalua¢on; far beyond a ¢ck mark;
and into the very bloodstream of the enterprise. This is not about a single point in ¢me it is the ability
of the organiza¢on to build a framework that not only a¢racts the best talent but is designed to help each
of them experience purpose and fullment during their tenure with us. We have won the cer¢ca¢on int
he recent three years in a row
A customer-centric organiza¢on: We believe that an organiza¢on can achieve true customer-centricity only
if it has genuine intent supported by a sharp execu¢on plan. It assumes the organiza¢ons capability to
change and adapt its methods, without changing its goals. We want to become the kind of organiza¢on
that is held as a role-model not just among its peers, but across organiza¢ons globally
Community focused: We believe that the true purpose of an organiza¢on is not only to make prot for the
shareholders but to be a meaningful contributor to the well-being of all stakeholders. Through our CSR
ini¢a¢ves, we want to make a deep and enduring impact eec¢ng a posi¢ve change to various
stakeholders in our business and community.
Shape the Future of Branded Merchandise
At BI Worldwide, our ambi¢on is to build Indias most admired Branded Merchandise businessfocused
on serving large enterprise clients. A business that clients value not simply as a gi¢ing vendor, but as a
strategic partner that brings their brand to life through memorable Branded Merchandise that signal pride,
foster connec¢on, reinforce brand iden¢ty, and elevate the overall brand experience.
To make this vision a reality, we're looking for an entrepreneurial leader with the mindset of a founder and
the discipline of an operator - someone who can build winning customer rela¢onships, create
dieren¢ated market oerings, develop a high-performing team, and scale a protable business with
opera¢onal excellence.
This is a unique opportunity to shape the future of a high-growth business, repor¢ng directly to the CEO
and MD, BI Worldwide India, and leading a mul¢disciplinary teams based in Bengaluru.
What we expect from this role
This is a business-building role. We are looking for someone who can create a category-leading Branded
Merchandise business that customers choose for its crea¢vity, quality, innova¢on, and awless execu¢on.
You will be expected to:

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Shape the business strategy Dene the vision, growth roadmap, go-to-market strategy,
and market posi¢oning to build a protable, scalable business.
Win customers and build the brand Develop trusted CXO rela¢onships, create dieren¢ated
value proposi¢ons, and posi¢on BI Worldwide as the preferred partner for premium branded
merchandise and brand experiences.
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Curate excep¢onal merchandise Build dis¢nc¢ve collec¢ons through though¢ul product
cura¢on, crea¢ve packaging design, personaliza¢on, and innova¢ve merchandise solu¢ons that
elevate our clients' brands.
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Build a world-class delivery engine Create a resilient supply chain with strong sourcing
partnerships, opera¢onal excellence, quality, speed, and cost compe¢¢veness.
Build and inspire a winning team A¢ract, develop, and empower a high-performing team with a
culture of ownership, innova¢on, collabora¢on, and customer obsession.
Own the business Deliver sustainable revenue growth, healthy protability, and disciplined
business governance while con¢nuously improving performance.
A few years from now, success in this role would mean:
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BI Worldwide is recognized as one of India's most trusted and dieren¢ated partners for premium
branded merchandise and brand experiences.
The business has achieved strong, protable, and sustainable growth, making it a signicant
contributor to BI Worldwide India's success.
Clients view us as strategic advisors who bring crea¢vity, cura¢on, and innova¢ve packaging
designnot just merchandise.
A world-class sourcing and supply chain ecosystem consistently delivers quality, innova¢on, speed,
and value at scale.
The business is known for its customer-centric culture, opera¢onal excellence, and awless
execu¢on.
A high-performing, entrepreneurial team is building the business with passion, ownership, and a
relentless focus on growth.
You are likely to thrive in this role if you:
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Think like an entrepreneur and enjoy building businesses from the ground up.
Blend commercial acumen with crea¢vity to create compelling branded merchandise.
Have a proven track record of driving protable growth and scaling businesses.
Build trusted rela¢onships with customers, suppliers, and strategic partners.
Turn strategy into execu¢on with speed, discipline, and opera¢onal excellence.
Inspire high-performing teams that innovate, collaborate, and deliver results.

Personality Traits We Value
At BI Worldwide, capability ma¢ers. Character ma¢ers even more. We value leaders who demonstrate:
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Uncompromising integrity
Leading by example
Ownership and accountability
Intellectual curiosity
Courage to challenge the status quo
Sound judgment under pressure
Fairness and respect for people
Trust-based rela¢onships
Growth through con¢nuous innova¢on
A solu¢ons-rst mindset
A nal word
Some roles are about managing what already exists. This isn't one of them. This is an opportunity to build
a category-dening business, shape a market, create las¢ng customer impact, and leave a legacy.
If that excites you, we'd love to start a conversa¢on.

*Business Plan Assignment
In the advanced stage of the selec¢on process, we invite you to prepare and present your vision for
building and scaling BI Worldwide India's Branded Merchandise business.
The objec¢ve is not to create a perfect business plan, but to understand how you think, priori¢ze
opportuni¢es, and translate strategy into execu¢on.
Your presenta¢on may cover topics such as:
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Your assessment of the market opportunity and growth poten¢al.
Business vision and strategic priori¢es for the next 2-3 years.
Go-to-market strategy, customer acquisi¢on, and growth levers.
Por¢olio strategy, including merchandise cura¢on, design, packaging, and innova¢on.
Opera¢ng model, sourcing, supply chain, and execu¢on excellence.
Organiza¢on structure, key capabili¢es, nancial priori¢es, risks, and success metrics.
Please assume you have the support of BI Worldwide's exis¢ng client rela¢onships, brand, and corporate
func¢ons. Where informa¢on is unavailable, feel free to make reasonable assump¢ons and state them
clearly.
Presenta¢on Dura¢on: 20-30 minutes, followed by a discussion with the leadership team.