Business Head-Non Dairy Product

SRC FARMS PVT LTD

BUSINESS HEAD – NON-DAIRY PRODUCTS

About SRC Farms

SRC Farms is an established and growing dairy business (D To C) with an existing customer base, supplier network, and operational infrastructure. The company currently operates across categories, Raw Cow Milk, A2 Cow Milk, DTM Cow Milk, Malai Paneer, A2 Malai Paneer, Curd/Dahi. Cow Ghee, A2 Cow Ghee, A2 Bilona Cow Ghee, Khoya, Organic fertilizers like Phoshpocompost, Vermicompost, Vermiwash, Bioslurry and Pooja products like Badkula, Natural Pooja Ghee, Gomutra and Single use Diya, serving 2000 plus households across Kolkata. With an established business and operating platform already in place. SRC Farms is now looking to expand into new categories and build its Non-Dairy Products vertical.

About the Role

Location: Kolkata (on-site role; remote work is not possible).

Reporting to: CEO.

We are looking for a dynamic, proactive, and result-oriented individual to build and lead the Non-Dairy Products business from the ground up. The role will have end-to-end ownership across product selection, sourcing, packaging, marketing, sales, operations, and profitability, working closely with the leadership team.

Key Responsibilities

Product Strategy & Sourcing

• Research market trends and identify high-potential non-dairy products and categories.
• Identify, evaluate, and negotiate with suppliers and vendors.
• Develop the product portfolio with a focus on quality, pricing, margins, and scalability.

Packaging & Quality

• Oversee packaging design, sourcing, labelling, and compliance.
• Ensure consistent product quality, shelf life, storage, and operational efficiency.

Marketing & Growth

• Drive digital marketing across social media, search, marketplaces, and other relevant channels.
• Develop campaigns to drive awareness, customer acquisition, sales, and repeat purchases.
• Leverage SRC Farms existing customer base and channels to build the new category.

Business Operations

• Manage inventory, order fulfilment, distribution, and day-to-day operations.
• Track sales, margins, customer acquisition, inventory, and other key metrics.
• Build processes and systems required to scale the business profitably.

What We Are Looking For

• MBA from a recognized institution.
• 5+ years of relevant experience in FMCG, food, consumer brands, product sourcing, digital marketing, or a closely related field.
• Strong understanding of product development, sourcing, packaging, and digital marketing.
• Strong commercial, negotiation, project management, and problem-solving skills.
• Entrepreneurial mindset with the ability to work independently and take end-to-end ownership.
• Experience building or scaling a product/category/business vertical would be an advantage.

Contact

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