Business Head - Growth & Digital Marketing

We are looking for a commercially accountable Business Head Growth and Digital Marketing, to own the business outcomes of the complete growth and digital marketing vertical. Someone who is ready to get their hands dirty and adapt to the fast-paced startup environment. The role will lead paid acquisition, SEO/GEO, content, social, lifecycle/CRM, conversion optimization, partnerships, and marketing operations. It will own the growth P& L, targets, budget, team, forecasting, and unit economics, and build a repeatable engine for self-serve subscriptions, qualified enterprise demand, and long-term customer value.

The core responsibilities for the job include the following:

Business Planning and Commercial Ownership:

• Set annual and quarterly growth strategy, targets, budgets, and forecasts across self-serve subscriptions and enterprise/API demand.
• Own revenue, MRR/ARR, qualified pipeline, CAC, LTV, and payback goals; reallocate resources according to business impact.
• Convert market, customer, competitor, and cohort insights into clear segment, offer, geography, and channel priorities.

Paid Acquisition and Demand Generation:

• Lead channel strategy across Google, Meta, YouTube, LinkedIn, Reddit, and relevant paid or account-based channels.
• Own media planning, budgets, creative testing, retargeting, landing pages, and separate acquisition approaches for self-serve and enterprise audiences.
• Set channel decision rules, scale winners, stop weak activity, and maintain repeatable playbooks with the internal team and agencies.

Lifecycle, CRO, Brand, and Partnerships:

• Own website and landing-page conversion, email/CRM journeys, onboarding, nurture, trial-to-paid, reactivation, referrals, expansion, and churn-reduction programs.
• Build a consistent brand and social and earned-media presence, with launch, demo, proof, and sales-enablement assets that support paid, organic, and enterprise demand.
• Scale creator, influencer, affiliate, community, and strategic distribution partnerships with clear economics, attribution, and performance goals.

Product and GTM Partnership:

• Work with the Head of Product to define ICPs, jobs-to-be-done, positioning, and messaging for each product and audience.
• Co-own onboarding, activation, pricing/packaging experiments, launches, feature adoption, retention, and expansion; feed evidence into roadmap decisions.
• Build clear journeys from discovery and sign-up to first successful video, paid conversion, renewal, and qualified enterprise handoff.

SEO, GEO, and Content Growth:

• Own technical, on-page, and off-page SEO, search architecture, site health, link acquisition, international discovery, and visibility in search and AI answer engines.
• Build content across product, use-case, and enterprise/API pages, comparisons, demos, education, case studies, customer proof, and thought leadership.
• Use paid search, product, and customer data to prioritize content; partner with product/engineering on performance, structured data, and indexation.

Measurement, Team, and Operating Cadence:

• Maintain one source of truth across analytics, ad platforms, CRM, product data, and attribution; report acquisition-to-revenue by segment and cohort.
• Run weekly and monthly business reviews; experiment with backlogs and forecasts with the Founder and Head of Product; surface decisions early.
• Hire, coach, and manage performance, SEO, content, lifecycle/CRM, creative/social specialists, and agencies with clear goals and accountability.

Requirements:

• 6+ years in growth, digital marketing, or commercial roles, including 3+ years leading multidisciplinary teams and directly owning revenue or growth targets.
• Proven ability to build and scale paid acquisition, SEO/content, lifecycle/CRM, and CRO for a SaaS, subscription, or digital product.
• Strong command of SaaS metrics and forecasting: MRR/ARR, pipeline, CAC, LTV, payback, activation, conversion, retention/churn, and cohorts.
• Demonstrated experience managing budgets, agencies, and senior stakeholders while staying close to execution, analytics, and creative quality.

Preferred Experience:

• AI SaaS, creator tools, video/media, martech, B2C/B2B2C, and enterprise/API go-to-market experience.
• Experience with product-led growth plus sales-assisted or enterprise demand generation across international markets.
• Product marketing, pricing/packaging, launch management, customer research, affiliate/partner programs, and growth experimentation.
• Hands-on familiarity with GA4 GTM, ad platforms, GSC, Ahrefs/Semrush, CRM/automation, product analytics, attribution, and BI/dashboard tools.