Business Growth Manager

Role & responsibilities

What you'll own

• Pricing & packaging Own the price ladder, offer construction, and bundle logic for the NEET category. Design and run pricing experiments, model the impact on conversion and net revenue, and decide what ships.
• Sales & enrollment Own the enrollment number end-to-end. Partner with the counselling team to lift connect-to-enrollment rates and shorten the sales cycle.
• Traffic-to-lead funnel Own conversion across the funnel: landing pages, PDP-to-lead, form completion, and lead quality. Diagnose drop-offs, run A/B tests, and work with design and performance marketing to fix leaks.
• Counselling pitches Build and continuously refine the pitch, objection-handling scripts, and sales collateral counsellors use every day. Sit in on calls, find what's working, and codify it.
• CRM & daily tracking Own CRM hygiene and lead lifecycle tracking. Build the daily dashboard the business runs on funnel stage conversion, counsellor performance, cohort health and flag issues before they become misses.

A typical week

• Reading the funnel every morning and knowing why yesterday's numbers moved
• Shipping a pricing or landing-page experiment and reading the result
• Listening to counselling calls and rewriting a pitch that isn't landing
• Cleaning up CRM stages and pushing counsellors on stuck leads
• Bringing a sharp, data-backed point of view to the weekly growth review

Preferred candidate profile

What we're looking for

• 6-8 years owning a growth, category, or funnel metric with a clear track record of moving it
• Fluency with numbers — you build your own funnel models and are comfortable in spreadsheets; SQL/analytics tooling
• Strong commercial instinct on pricing, offers, and packaging
• Sharp copy and pitch sense — you can write a landing page or a counselling script that converts

Nice to have

• Edtech, test-prep, or high-consideration D2C experience
• Familiarity with the NEET / test-prep buyer journey (student + parent decision-making)
• Performance marketing exposure (Google, Meta) and an understanding of paid traffic quality.