Business Finance Manager ( E-commerce)

Role Overview

The Business Finance Manager E-commerce will be responsible for driving financial planning, business performance analysis, profitability, and financial governance for the e-commerce division. The role will partner closely with the e-commerce, sales, marketing, merchandising, supply chain, and operations teams to drive profitable growth, improve margins, optimize costs, and support data-driven business decisions.

The ideal candidate will combine strong financial acumen with a commercial mindset and an understanding of e-commerce business models, marketplace economics, digital sales channels, and omnichannel retail operations.

Key Responsibilities

1. Financial Planning and Budgeting

• Lead the annual budgeting, business planning, and forecasting process for the e-commerce division.
• Develop monthly and quarterly financial forecasts based on sales plans, business trends, and growth initiatives.
• Track actual performance against budgets and forecasts, identifying variances and recommending corrective actions.
• Prepare financial models for new business initiatives, campaigns, channel expansion, and growth opportunities.

2. Business Performance and Profitability

• Monitor revenue, gross margins, contribution margins, EBITDA, and other key financial metrics.
• Analyze profitability across e-commerce channels, marketplaces, product categories, brands, and campaigns.
• Track key business drivers such as average order value, conversion rates, return rates, discounts, and customer acquisition costs.
• Identify opportunities to improve profitability, reduce costs, and enhance overall business performance.
• Provide actionable insights to business leaders to support strategic and operational decisions.

3. E-commerce Channel Finance

• Monitor financial performance across the companys website, third-party marketplaces, and other digital sales channels.
• Evaluate marketplace commissions, payment gateway charges, logistics costs, fulfilment expenses, promotional funding, and platform fees.
• Analyze the financial impact of discounting, promotions, returns, cancellations, and product-level pricing decisions.
• Review channel-level unit economics and recommend measures to improve contribution margins.
• Support commercial negotiations with marketplaces, logistics partners, and other service providers.

4. Management Reporting and Business Reviews

• Prepare monthly financial dashboards, MIS reports, and management review presentations.
• Provide timely insights on revenue growth, margins, costs, working capital, and profitability.
• Conduct monthly business performance reviews with e-commerce leadership.
• Highlight emerging financial risks, business trends, and opportunities for improvement.
• Establish relevant financial KPIs and reporting mechanisms for the division.

5. Working Capital and Cash Flow Management

• Monitor receivables from marketplaces and payment service providers.
• Track inventory levels, inventory ageing, stock rotation, and working capital requirements in collaboration with supply chain teams.
• Monitor cash flow, settlement cycles, payment deductions, and outstanding claims.
• Identify opportunities to optimize working capital and improve cash conversion cycles.
• Ensure timely reconciliation of marketplace settlements and resolution of financial discrepancies.

6. Cost Optimization and Financial Controls

• Identify cost-saving opportunities across marketing, logistics, fulfilment, technology, and operations.
• Evaluate the financial effectiveness and return on investment of marketing campaigns and promotional spends.
• Strengthen internal controls, financial processes, and compliance across e-commerce operations.
• Partner with accounting and tax teams to ensure accurate revenue recognition, GST compliance, and financial reporting.
• Ensure appropriate controls over discounts, refunds, returns, vendor payments, and marketplace deductions.

7. Business Partnering and Strategic Support

• Act as a finance business partner to the e-commerce business head and cross-functional leaders.
• Support pricing decisions, promotional strategies, product launches, and channel expansion.
• Evaluate business cases and investment proposals using financial modelling and return analysis.
• Translate financial data into practical business recommendations.
• Drive accountability for financial performance across relevant business stakeholders.