SURAT · FULLTIME
Business Expansion Manager

Crescent Opto
Surat · onsite · Posted 1d ago
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Section · 01
About this role
Job title: Business Expansion Manager
Location: Head Office, Surat, Gujarat (with regular travel to target markets)
Department: Business Development / Strategy
Reports to: Head Business Development / CMD
Employment type: Full-time, permanent
Experience: 610 years in business development, expansion or sales leadership
Team: Individual contributor initially; may lead a small regional team as the business grows
Role purpose:
The Business Expansion Manager grows the company's footprint into new cities, states and customer segments. Working from Head Office in Surat, the role identifies expansion opportunities, builds the business case, and leads the launch of new locations, channel partners or accounts.
The role bridges strategy and execution. It works closely with leadership, sales, operations, finance and legal to turn growth targets into profitable, on-the-ground results.
Key responsibilities
Market research and planning
- Identify and evaluate new geographies, segments and channels for expansion across Gujarat and other Indian states.
- Conduct market sizing, competitor mapping and customer demand analysis to prioritise target markets.
- Prepare expansion plans and business cases with investment, revenue and break-even projections.
- Translate the annual growth target into a quarterly expansion roadmap with clear milestones.
Business development and partnerships
- Build a pipeline of distributors, dealers, franchisees, institutional clients or strategic partners.
- Lead negotiations and close partnership, distribution or lease agreements in coordination with legal and finance.
- Develop relationships with key decision-makers, industry associations and local stakeholders in new markets.
New market launch and execution
- Plan and lead the launch of new branches, outlets, territories or partner networks end to end.
- Coordinate site selection, licensing, set-up, hiring and onboarding with internal teams.
- Design go-to-market plans for each new location, including pricing, promotions and channel mix.
- Track early performance and fix gaps quickly to bring new markets to target within agreed timelines.
Performance tracking and reporting
- Monitor sales, profitability and partner performance for all expansion markets.
- Prepare monthly MIS and expansion dashboards for senior management from Head Office.
- Recommend course corrections, including scaling up, consolidating or exiting underperforming markets.
Stakeholder and team management
- Act as the single point of contact at HO for all expansion projects.
- Align sales, operations, marketing, supply chain, HR and finance on launch plans and timelines.
- Guide and mentor regional sales or business development staff as the team grows.
- Ensure all expansion activities follow company policy and applicable regulations.
- Qualifications and skills
Education
- Graduate in any discipline; MBA or PGDM in Marketing, Strategy or General Management preferred.
Experience
- 610 years in business development, market expansion, channel sales or franchise development.
- Proven record of launching at least two new markets, territories or partner networks.
- Experience in [industry e.g. textiles, diamonds, FMCG, manufacturing, retail] is an advantage.
Skills
- Strong market research, business case and financial analysis skills.
- Excellent negotiation and relationship-building ability with partners and senior stakeholders.
- Project management skills to run several launches in parallel.
- Proficiency in MS Excel, PowerPoint and CRM tools; comfort working with data and MIS.
- Fluent English, Hindi and Gujarati; other regional languages are a plus.
Other requirements
- Willingness to travel 4060% of the time to target markets.
- Self-driven, target-oriented and comfortable working with ambiguity.
What we offer
- Travel allowance and reimbursement for expansion-related travel.
- Direct exposure to senior leadership and a visible role in the company's growth.
- Opportunity to build and lead a regional expansion team.
- [Benefits: health insurance, PF, gratuity, leave policy, etc.]
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Section · 02
Skills
Section · Company
About Crescent Opto Pvt. Ltd.

Crescent Opto
Electronics Manufacturing
500
employees
2008
18 years old
Surat, Gujarat
IN
₹7.2L PA avg
Avg at Crescent Opto Pvt. Ltd.
₹4.8L – ₹8L PA
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