Business Executive - Direct Marketing

Roles and Responsibilities

• Manage direct marketing campaigns for auto loans, two wheeler loans, used car loan, and vehicle finance products.
  
• Develop and execute strategies to increase brand awareness and drive sales growth.
  
• Collaborate with cross-functional teams to launch new product offerings and promotions.
  
• Analyze market trends and competitor activity to inform marketing decisions.
  
• Ensure compliance with regulatory requirements and internal policies.
  

Desired Candidate Profile

• 2-6 years of experience in direct marketing or a related field (auto loans, financing).
  
• Strong understanding of auto finance industry dynamics, including financing options for vehicles.
  
• Excellent communication skills for effective collaboration with stakeholders across various functions.
  
• Ability to analyze data insights from market research reports to inform business decisions.