Business Director- Planning

Business Director is a leader who contributes to the brand strategy, builds solid relationships with clients across all levels and functions, and who is able to manage, lead and develop their internal Planning team while also playing an active hands-on role in the deployment of strategic plans.

KEY RESPONSIBILITIES:

• Manage day-to-day client interactions for campaign execution
• Responsible for understanding client s marketing objectives/goals and agency deliverables
• Should have the ability to contribute to key strategic recommendations based on client s brief and challenges
• Should have the capability to design integrated 360-degree campaigns
• Should be enthusiast in data mining to arrive at media platform and innovations
• Day-to-day liaison with clients on Campaign updates / optimization / delivery
• Responsible for contributing ideas to grow the client s business
• Pro-actively providing the clients marketing plans with the greatest amount of value-ad
• Develops comprehensive agendas for weekly client planning/status meetings.
• Format and prepare weekly performance reports for clients
• Track, analyze and summarize program results and progress
• Identify incremental business opportunities
• Provide clients with budgetary updates
• Research and prepare materials for client presentations and engagements
• Oversee management of Ad campaigns as required across various ad platforms
• Monitor progress of campaigns using various reporting tools
• Perform account/campaign hygiene & performance checks
• Oversee financial discipline of the accounts handled

PROFILE REQUIREMENTS:

• 9-11 years of agency experience
• Post Graduate Degree/ Diploma in Advertising / Marketing / Communication
• Results-driven professional
• Data interpretation and a good presenter
• Strong Business Acumen
• Strategic Thinker with an aggressive attitude towards implementing new Strategies & processes

PREFERRED SKILLS:

• Excellent research and analytical thinking skills
• Strong presentation skills
• Excellent written and verbal communication skills
• Prior Experience in handling large Client accounts
• Strong time management and speed of delivery
• Strong Negotiation skills
• Strong relationships in the Industry