Business Development Specialist (Remote)

Job description

As a Business Development Specialist , you will be responsible for identifying, qualifying, and nurturing potential customers for our SaaS offerings. You will play a crucial role in scaling our customer acquisition engine by generating high-quality leads through research, outbound communication, and digital strategies. This is a highly collaborative role working closely with marketing, sales, and product teams.

Key Responsibilities:

• Conduct market research to identify and segment potential customers based on industry, geography, and business needs.
• Use tools like LinkedIn, Apollo.ai, ZoomInfo, Lusha, and others to build prospect lists.
• Launch and manage outbound email, LinkedIn, and cold call campaigns to generate interest and set qualified appointments.
• Maintain and update CRM (e.g., HubSpot, Salesforce) with accurate lead data and activity logs.
• Collaborate with the marketing team to optimize messaging, personas, and campaign effectiveness.
• Monitor lead quality, response rates, and pipeline performance to continuously improve lead generation efforts.
• Qualify inbound leads via email, chat, and phone to ensure fit before passing to the sales team.
• A/B test messaging and subject lines to improve open and conversion rates.

Compensation: 5-6 LPA

Requirements:

• 1+ years of experience in B2B SaaS lead generation or sales development roles.
• Proven track record of achieving or exceeding lead generation targets.
• Proficiency with CRM tools, sales engagement platforms, and lead generation databases.
• Excellent written and verbal communication skills.
• Strong research and analytical skills with attention to detail.
• Self-starter with the ability to work independently and in a fast-paced environment.

Preferred Qualifications:

• Experience in SaaS, tech, or startup environments.
• Familiarity with ICP (Ideal Customer Profile) development and persona-based outreach.
• Basic understanding of SEO, content marketing, or digital ads as it relates to lead gen.

Company Description

At Mergekart, we're redefining how modern sellers scale their online business. We are a multichannel e-commerce enabler built to simplify how you list, sync, and manage products across platforms like eBay, Shopify, Amazon, Walmart, and more — all from a single dashboard. Whether you're an individual creator or a growing brand, we eliminate the chaos of scattered operations with streamlined tools for:

· Bulk listing automation

· Inventory synchronization

· Order management

· Custom storefront setup

· Real-time insights & data intelligence

· Backed by a team that understands both the technology and the hustle behind e-commerce, we're here to help you sell smarter, faster, and everywhere.

From listing to logistics — we handle the tech, so you can focus on growth.

Let's merge your business with success.