Business Development Representative

About Certinal:

Certinal is a digital trust and compliance platform helping enterprises digitize high-trust workflows across eSignatures, consent, compliance, and healthcare. Our healthcare solutions help organizations modernize patient consent, intake, authorization, disclosure, document exchange, and other critical workflows while improving compliance, operational efficiency, and patient experience.

We are looking for a Business Development Representative (BDR) who understands enterprise healthcare sales and can create high-quality opportunities with hospitals, healthcare networks, and other healthcare organizations.

Location: Bengaluru

Experience: 2–6 years

Employment Type: Full-time

Work Mode: Work from Office

What You Will Do:

• Identify and engage decision-makers across hospitals, healthcare enterprises, diagnostics, clinics, and allied healthcare organizations.
• Build outbound pipeline through email, LinkedIn, calling, events, and account-based outreach.
• Prospect into senior stakeholders including CIOs, CTOs, IT Heads, Digital Transformation leaders, Operations leaders, Compliance teams, and other enterprise buyers.
• Research target accounts, understand their technology environment and business priorities, and personalize outreach accordingly.
• Conduct initial discovery conversations to understand customer requirements, pain points, existing processes, and buying intent.
• Qualify opportunities and convert relevant prospects into sales-qualified meetings and opportunities.
• Work closely with Sales, Marketing, Product, and Pre-Sales teams to progress accounts.
• Maintain accurate prospecting, activity, and pipeline information in CRM.
• Follow up consistently across long enterprise buying cycles involving multiple stakeholders.
• Develop a strong understanding of Certinal's healthcare and compliance products and communicate their business value clearly.

What We Are Looking For:

• 2–6 years of experience in business development, SDR, BDR, inside sales, or enterprise sales roles.
• Prior experience working with an enterprise healthcare B2B SaaS company is strongly preferred.
• Experience selling or prospecting into hospitals, healthcare providers, healthcare networks, diagnostics companies, health-tech enterprises, or similar organizations.
• Exposure to enterprise SaaS sales cycles involving multiple stakeholders and longer decision-making processes.
• Ability to confidently engage senior enterprise stakeholders over calls, email, LinkedIn, and meetings.
• Strong verbal and written communication skills.
• Strong account research, prospecting, and qualification skills.
• Comfortable working with outbound sales tools, CRM platforms, LinkedIn, and prospecting databases.
• Target-driven and comfortable working with clearly defined activity, meeting, and pipeline goals.
• Ability to understand technical and compliance-oriented SaaS products sufficiently to hold meaningful first-level conversations.

Good to Have:

• Experience selling to or engaging CIO, CTO, IT, Information Security, Digital Transformation, Compliance, or Operations personas.
• Experience with healthcare workflow, patient engagement, consent management, document management, eSignature, compliance, interoperability, or healthcare IT products.
• Exposure to large enterprise accounts and complex stakeholder environments.
• Experience working in a high-growth SaaS company or startup.