Business Development Representative (BDR)

1. About the Role

We are looking for an energetic and result-oriented Online Business Development Representative (BDR) with around one year of experience to support our business development and sales activities from our Coimbatore office.

The role focuses on prospecting, lead generation, cold outreach, qualification, and appointment setting for IT services and technology solutions. The ideal candidate should be comfortable engaging prospects through email, LinkedIn, phone, and other digital channels.

2. Key Responsibilities

• Identify and research potential B2B prospects across target industries and geographies.
• Generate qualified leads through LinkedIn, email campaigns, databases, and online research.
• Conduct outbound calls and email/LinkedIn outreach to prospective customers.
• Understand prospect requirements and qualify leads based on:
• Business need
• Budget
• Timeline
• Decision-making authority
• Schedule qualified meetings and demos for the Sales / Account Management team.
• Maintain accurate lead and prospect information in CRM systems.
• Follow up consistently with prospects and nurture potential opportunities.
• Prepare prospect lists and support account-based marketing initiatives.
• Track daily and weekly activities, including meetings booked, qualified leads, and conversion metrics.
• Work closely with Sales, Presales, and Marketing teams to improve lead-generation campaigns.
• Research target accounts, decision-makers, and relevant business opportunities.
• Stay current on IT services, digital transformation, cloud, AI, and software development trends.

3. Required Skills

• 1+ year of experience in BDR, inside sales, telesales, lead generation, or business development.
• Strong verbal and written communication skills in English.
• Comfortable making outbound calls and initiating conversations with new prospects.
• Good LinkedIn and internet research skills.
• Experience with CRM tools is preferred.
• Ability to write professional emails and communicate with senior business stakeholders.
• Strong follow-up and relationship-building skills.
• Self-motivated, target-oriented, and willing to learn.
• Basic understanding of IT services and technology solutions is an advantage.

4. Preferred Qualifications

• Experience selling or generating leads for IT services, software development, cloud, AI, or digital transformation companies.
• Experience with LinkedIn Sales Navigator, Apollo, HubSpot, Salesforce, or similar tools.
• Exposure to international markets such as Singapore, Australia, UK, or US.

5. Key Performance Indicators (KPIs)

KPIMeasurement Focus

New Prospects Identified

Volume and quality of net-new accounts researched

Outbound Calls & Outreach

Daily and weekly activity consistency

Qualified Leads Generated

Leads meeting need, budget, timeline, and authority criteria

Meetings & Appointments Booked

Handoffs accepted by Sales / Account Management

Lead-to-Meeting Conversion

Efficiency of lead qualification

Follow-up Effectiveness

Response and re-engagement rates on nurtured prospects

Pipeline Contribution

Value of opportunities sourced

6. What We Offer

• Opportunity to work with an international IT services business.
• Exposure to technology-led sales across global markets.
• Training and mentoring in B2B technology sales.
• Clear career growth path: BDR Business Development Executive Account Manager / Sales.
• Performance-based incentives.

7. Ideal Candidate

A proactive and ambitious sales professional who enjoys talking to customers, researching businesses, generating opportunities, and building a career in B2B technology sales.

The ideal candidate is target-oriented, persistent, curious, and comfortable working in a fast-paced technology sales environment.