Business Development Officer

Job Description: Business Development Officer (BDO)

Company: LifeCell International
Job Title: Business Development Officer (BDO)
Location: Kannur, Kerala
Department: Sales & Business Development
Industry: Healthcare / Diagnostics / Genomics
Experience: 14 Years
Employment Type: Full-Time, Permanent

Job Summary

LifeCell International is looking for a dynamic and target-oriented Business Development Officer to drive business growth and expand its market presence in Kannur and surrounding areas. The candidate will be responsible for developing relationships with doctors, hospitals, clinics, diagnostic centres, IVF centres, and other healthcare partners to promote LifeCell's diagnostic, genetic testing, and healthcare services.

The ideal candidate should have experience in healthcare sales, diagnostic marketing, pharmaceutical sales, or business development, with strong communication, networking, and relationship management skills.

Key Responsibilities

• Identify and develop new business opportunities across the assigned territory.
• Build and maintain relationships with gynecologists, IVF specialists, pediatricians, hospitals, clinics, and diagnostic centres.
• Promote LifeCell's diagnostic services, genetic testing solutions, and other relevant healthcare offerings.
• Generate leads through field visits, doctor meetings, referrals, networking, and institutional tie-ups.
• Develop partnerships with healthcare professionals and institutions to increase referrals and revenue.
• Achieve monthly and quarterly sales targets and business development objectives.
• Conduct product presentations, doctor engagement activities, awareness programmes, and promotional campaigns.
• Identify potential channel partners and support business expansion across the assigned territory.
• Follow up on leads, enquiries, referrals, and prospective clients to improve conversions.
• Coordinate with internal teams to ensure smooth service delivery and customer satisfaction.
• Monitor competitor activities, market trends, and business opportunities within the territory.
• Maintain accurate records of field visits, leads, sales activities, and business performance using CRM/MIS.
• Prepare regular sales reports and share market feedback with management.

Candidate Requirements

• Bachelor's degree in Life Sciences, Biotechnology, Microbiology, Pharmacy, Marketing, or a related field.
• 14 years of experience in healthcare sales, diagnostics, pharmaceutical sales, or business development.
• Experience in diagnostic services, genetic testing, genomics, IVF, or fertility-related healthcare will be an advantage.
• Strong communication, negotiation, and relationship management skills.
• Ability to develop professional relationships with doctors and healthcare institutions.
• Target-oriented mindset with good territory management and lead-generation skills.
• Basic knowledge of MS Office and CRM tools.
• Willingness to travel within Kannur and nearby assigned territories.

Key Performance Indicators (KPIs)

• Achievement of monthly and quarterly sales targets.
• Number of new doctor, hospital, clinic, and institutional tie-ups.
• Growth in referrals and business revenue.
• New client and channel partner acquisition.
• Territory coverage and field activity effectiveness.
• Customer and partner relationship retention.
• Timely reporting of sales activities and market intelligence.

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