Business Development Marketing Analyst

About Nava

Nava is a consultancy and public benefit corporation working to make government services simple and effective. Since 2015, federal, state, and local agencies have trusted Nava to help solve highly scrutinized technology modernization challenges.

 

As a client services company, we guide agencies constrained by legacy systems to a future with sharp user experiences built on secure, reliable, fault-tolerant cloud infrastructure. We bill for our time, offering our expertise and problem-solving approach to help our government partners enhance their digital products and services. People are at the heart of our work, from members of the public who rely on benefit programs to government agency staff. Through human-centered design and modern engineering best practices, we help our government partners understand user needs and deliver on their missions more effectively. This focus gives everyone at Nava the opportunity to do work that is meaningful, impactful, and deeply connected to public good.

 

Position summary 

The Business Development Marketing Analyst is a key contributor to the business development team. This role is integral to shaping the company’s narrative, market position, and business development success in the public sector. It encompasses the development, execution, and optimization of multi-channel campaigns, with an emphasis on driving brand awareness, digital engagement, and sales enablement. Success requires creativity, project management ability, analytical strength, and stellar cross-functional collaboration.

 

What you'll do

Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams

Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events

Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline

Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries

Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence

Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies

Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials

Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs

Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption

Create and manage demand generation campaigns to drive pipeline growth

Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce

Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships

Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements

Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations

Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives

Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines

Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms

Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations

Uphold high standards for brand identity, messaging accuracy, and market reputation

Support contract and vendor coordination for creative and digital services

Other duties as required

Required skills

Experience & Tenure: 2–4 years’ marketing or communications experience (public sector focus preferred); internships and relevant project experience considered

Track Record: Demonstrated success in campaign execution, digital content creation, and analytics/reporting

Technical Proficiency: Proficiency with multi-channel digital marketing platforms: social media, display advertising, content syndication, Hootsuite, HubSpot, Salesforce, Google Analytics, WordPress, and ABM tools

Communication: Strong written and verbal communication skills; proven ability to create persuasive, market-facing copy

Project Management: Advanced project management, attention to detail, and ability to meet deadlines across simultaneous initiatives

MarTech Optimization Support: Demonstrated ability to troubleshoot and optimize technical campaign setup within Marketing Automation (e.g., HubSpot/Pardot) and CRM (Salesforce) platforms

Education: Bachelor's degree in Marketing, Communications, Business, or relevant field

Desired skills

Prior experience collaborating with cross-functional business teams, creative resources, and vendors

Experience in a public sector, B2B, or government-facing environment

Commitment to data-driven decision making, continuous improvement, and brand stewardship

Compensation $90,400 — $101,700 USD

Other requirements

All roles at Nava require the following:

Legal authorization to work in the United States

Ability to meet any other requirements for government contracts for which candidates are hired

Work authorization that doesn’t require visa sponsorship, now or in the future

May be subject to a government background check or security clearance, depending on the contract

 

Perks working with Nava

Health coverage  — comprehensive medical, dental, and vision plans to support your overall health needs

Insurance coverage  — Nava provides disability, life, and accidental death insurance at no cost

Time off  — vacation, holidays (including Juneteenth), and floating holidays to rest and recharge

Company holidays  — enjoy 12 paid federal holidays each year on top of your regular PTO

Annual bonus  — when Nava meets its goals, eligible employees receive a performance-based annual bonus

Parental leave  — paid time off for new parents, plus weekly meals delivered to your home

Wellness program  — full platform offering physical, mental, & emotional health resources & support tools

Virtual care — see doctors online with no copay through a virtual visit program (depending on available providers)

Sabbatical leave  — earn extended unpaid leave after continuous service for personal growth or rest

401(k) match  — Nava matches 4% of your salary to support your retirement savings plan

Flexible work  — remote-first environment with flexibility built around your schedule and responsibilities

Home office setup  — company laptop & setup assistance provided via Staples for remote work needs

Utility support  — monthly reimbursement to help offset eligible home office utility expenses

Learning opportunities  — internal training programs and resources to help grow your professional skills

Development opportunities  — LinkedIn Learning access & an annual allowance for courses, tuition, & certs 

Referral bonus  — get rewarded when you refer great people who join the Nava team

Commuter benefits  — pre-tax commuter programs to support in-office travel when applicable

Supportive culture  — A collaborative and remote-friendly team environment where people genuinely care

 

Location

We have fully remote options if you reside in one of the following states: 

 

Alabama, Arizona, California, Colorado, Connecticut, DC, Delaware, Florida, Georgia, Illinois, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, North Carolina, New Jersey, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Texas, Tennessee, Utah, Virginia, Washington, Wisconsin

 

*If you are not living in one of the states listed above, unfortunately, you will not be considered for a position at this time. 

 

Stay in touch

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Please contact the recruiting team at recruiting@navapbc.com if you would like to request reasonable accommodation during the application or interviewing process.  

 

We participate in E-Verify. Upon hire, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. This role requires you to work from the contiguous United States. 

 

Equal Employment Opportunity

Nava is committed to providing equal employment opportunities without discrimination or harassment on the basis of race, gender and/or gender identity or expression, color, creed, religion, religious creed, age, national origin, ethnicity, disability, veteran or military status, sex, sexual orientation, reproductive health autonomy, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth, genetic information, domestic violence victim status, marital status, citizenship status, or any other characteristic protected by law. Nava prohibits any such discrimination or harassment. This policy applies to all employees, applicants, contractors, and temporary workers of Nava.