Business Development & Market Research Associate

Location: Pune (In-Person)

Experience: 1–3 years

Employment Type: Full-time

Industry Focus: Artificial Intelligence (AI), Software Solutions, Public Safety, Critical Infrastructure, Smart Cities, Transportation, Real Estate, Oil & Gas, Mining, and Enterprise Technology Solutions

We are seeking a highly motivated and results-oriented Business Development & Market Research Associate to support our commercial growth across multiple industries. This role combines hands-on business development and sales activities with market and competitive research to identify new opportunities, generate qualified leads, and support the development of new customer and partner relationships.

The ideal candidate is proactive, analytical, and comfortable engaging with prospective customers. The individual will work closely with leadership and senior team members to build sales pipelines, conduct industry research, support proposals and presentations, maintain CRM records, and execute sales initiatives from initial outreach through opportunity development.

• Identify and research prospective customers, partners, and business opportunities across target industries and markets
• Conduct outbound outreach to prospective clients through email, LinkedIn, calls, and other relevant channels to generate qualified leads
• Build and maintain a strong sales pipeline and support opportunities throughout the sales cycle
• Engage with prospective customers to understand their business requirements and effectively position the company's solutions
• Support the preparation of proposals, presentations, capability statements, pricing materials, and other sales collateral
• Conduct detailed market, industry, and competitor research to identify trends, market gaps, customer needs, and new business opportunities
• Research competitive pricing, product positioning, and market strategies to support sales and business decisions
• Identify potential strategic partners and support partner outreach, onboarding, and relationship management
• Maintain accurate and up-to-date CRM records using platforms such as HubSpot or Zoho, including leads, opportunities, communications, and follow-up activities
• Maintain sales dashboards, pipeline reports, performance trackers, and forecasts
• Support the execution of monthly sales plans and contribute toward individual and team sales targets
• Conduct regular follow-ups with prospects and partners to move opportunities through the pipeline
• Create sales and marketing presentations, basic visual assets, and outreach materials using PowerPoint, Canva, and similar tools
• Monitor industry developments and translate market intelligence into actionable recommendations for sales and business strategy
• Prepare regular sales, pipeline, and market research reports for leadership
• Work closely with leadership and cross-functional teams to translate market opportunities into executable business development plans
• Develop strong knowledge of the company's products, solutions, target industries, and competitive landscape

• Bachelor's degree in Business, Marketing, Economics, Engineering, Technology, or a related field
• 1–3 years of experience in business development, B2B sales, market research, lead generation, or another client-facing commercial role
• Strong written and verbal communication skills
• Strong analytical, research, and problem-solving abilities
• Ability to conduct professional outreach and communicate effectively with prospective customers and business partners
• Familiarity with CRM systems such as HubSpot or Zoho
• Proficiency in Microsoft Office, particularly Excel and PowerPoint
• Ability to manage multiple leads, priorities, and follow-up activities in a fast-paced environment

• Experience selling or supporting sales of software, AI, technology, or enterprise solutions
• Exposure to industries such as public safety, critical infrastructure, smart cities, transportation, real estate, oil & gas, or mining
• Experience with B2B lead generation, prospecting, and pipeline management
• Experience preparing proposals, sales presentations, and client-facing materials
• Familiarity with LinkedIn and other prospecting or business intelligence tools
• Basic content writing and visual design skills, including experience with Canva
• Energetic, goal-oriented, and comfortable working toward measurable sales targets
• Proactive mindset with the ability to work independently while collaborating closely with senior team members
• Strong willingness to learn and develop within a growing sales and business development organization