Business Development Manager

Position: Business Development Manager Industrial IIoT & Energy Monitoring

Company: Themis Automation Pvt. Ltd.

Location: Ahmedabad | Travel to customer sites required

Preferred experience: 4–8 years in industrial automation, IIoT, energy management, or technical solution sales

About the Role

We are looking for a Business Development Manager to grow our Industrial IIoT and Energy Monitoring business. The role involves identifying industrial customers, understanding their operational challenges, and selling solutions that improve visibility, productivity, and energy efficiency.

Key Responsibilities

* Identify and develop new business opportunities across manufacturing plants, OEMs, and industrial customers.

* Build relationships with plant heads, maintenance heads, energy managers, operations teams, IT teams, and purchase departments.

* Generate leads through prospecting, industry networks, referrals, exhibitions, and customer visits.

* Understand customer requirements for energy monitoring, machine connectivity, production monitoring, OEE, and predictive maintenance.

* Coordinate with technical teams for site assessments, solution demonstrations, proof of concept activities, and proposals.

* Prepare business cases covering potential savings, operational benefits, and estimated payback, with technical team support.

* Manage the complete sales cycle, including opportunity qualification, techno-commercial discussions, negotiations, and order closure.

* Develop partnerships with consultants, OEMs, and system integrators.

* Maintain an accurate CRM pipeline, sales forecasts, and customer follow-up records.

* Coordinate project handover, commercial milestones, and payment collection with internal teams.

* Identify opportunities for repeat orders, additional plant coverage, and recurring software or service revenue.

Qualifications & Experience

* Diploma or bachelor’s degree in Electrical, Electronics, Instrumentation, Automation, or a related engineering discipline. An MBA in Sales or Marketing is an advantage.

* Proven experience in B2B industrial sales, preferably involving IIoT, energy management, PLC/SCADA, or automation solutions.

* Track record of acquiring new customers and achieving sales targets.

* Experience selling to manufacturing industries and managing multiple customer stakeholders.

Technical Knowledge

* Working understanding of PLCs, SCADA, sensors, energy meters, industrial gateways, and cloud or on-premise dashboards.

* Familiarity with communication protocols such as Modbus, OPC UA, and MQTT.

* Understanding of energy consumption, demand, power factor, specific energy consumption, and energy performance reporting.

* Ability to explain technical solutions in terms of customer value and commercial outcomes.

Skills & Attributes

* Strong prospecting, presentation, negotiation, and relationship-building skills.

* Ability to work independently and coordinate effectively with technical and execution teams.

* Ownership of commitments, disciplined follow-up, and a growth mindset.

* Willingness to travel regularly for business development.

Key Performance Indicators

* Order booking and gross margin.

* New customer acquisition.

* Qualified pipeline and sales conversion.

* Repeat business and account expansion.

* Collection against agreed payment terms.

Compensation: Competitive salary and performance-linked incentives, based on experience and capability.