Business Development Manager

JOB PURPOSE:

We are seeking a dynamic and results-driven Business Development Manager (BDM) to lead and expand our B2C sales operations . The ideal candidate will be responsible for driving retail sales of retail wires and switchgear products, building strong relationships with channel partners, and identifying new business opportunities to achieve revenue targets.

1. Drive B2C sales for retail wire and switchgear products in the assigned territory.
2. Identify and onboard new retailers, electricians, and influencers to expand market reach.
3. Develop and execute territory-specific sales strategies to achieve monthly and annual targets.
4. Build and maintain strong relationships with retailers, distributors, and channel partners.
5. Conduct regular market visits to ensure product visibility and availability.
6. Plan and execute local marketing initiatives, electrician meets, and influencer engagement programs.
7. Collaborate with the marketing team to implement ATL/BTL activities.