Business Development Manager

Role & responsibilities

Strategic Business Development

• Develop and execute regional business development strategies to drive market share and revenue growth.
• Identify new business opportunities across residential, commercial, industrial, and infrastructure sectors.
• Drive growth through market expansion, product penetration, and customer acquisition initiatives.
• Formulate annual business plans aligned with organizational growth objectives.

Channel Expansion & Partner Management

• Develop and strengthen distributor, dealer, retailer, and stockist networks.
• Identify and appoint high-potential channel partners across emerging markets.
• Enhance channel profitability, productivity, and engagement.
• Ensure effective secondary sales tracking and market coverage.

Project & Specification Business

• Build strong relationships with builders, developers, architects, consultants, contractors, PMC firms, and government agencies.
• Drive specification business and ensure project conversions.
• Track key infrastructure, commercial, and residential projects in the region.
• Establish Astral as a preferred brand among influencers and decision-makers.

Market Intelligence & Competitive Strategy

• Monitor competitor activities, pricing trends, market share, and customer behavior.
• Provide strategic recommendations for product positioning and market expansion.
• Evaluate new opportunities in emerging segments and geographies.
• Support new product launches and market development initiatives.

Commercial Management

• Ensure healthy collections and adherence to credit policy.
• Drive working capital optimization and inventory management.
• Monitor receivables and distributor financial health.
• Ensure profitability and sustainable business growth.

Key Performance Indicators (KPIs)

• Revenue & Volume Achievement
• Market Share Growth
• Business Expansion Across South India
• New Distributor/Dealer Appointments
• Project & Specification Conversion Value
• Collection Efficiency
• Profitability Achievement
• Team Productivity & Development
• Customer Retention & Satisfaction