Business Development Manager

Key Roles & Responsibilities

A. Patient Acquisition & Revenue Growth

• Develop and implement strategies to increase new patient registrations.
• Increase OP consultations, admissions, deliveries and surgical cases.
• Promote maternity and delivery packages.
• Identify opportunities to improve hospital revenue.
• Achieve monthly patient acquisition and revenue targets.
• Monitor conversion of enquiries into consultations, registrations and admissions.

B. Doctor Referral Network Development

• Visit general practitioners, family physicians, gynaecologists and other specialists.
• Establish professional referral relationships with clinics and healthcare providers.
• Maintain a database of referring doctors and clinics.
• Organize regular professional meetings with doctors.
• Coordinate referred patients' appointments and follow-ups.
• Ensure referral arrangements comply with medical ethics and applicable regulations; no commissions for patient referrals.

C. Corporate & Institutional Tie-ups

• Establish relationships with companies, schools, colleges, women's organizations and residential associations.
• Arrange corporate health check-up programmes.
• Develop maternity and women's wellness programmes for employees.
• Coordinate insurance and TPA empanelment opportunities.
• Build relationships with local businesses and community organizations.

D. Marketing & Brand Promotion

• Coordinate Google Ads, Instagram, Facebook and YouTube promotional activities.
• Work with digital marketing agencies to improve lead generation.
• Promote maternity packages, delivery packages, women's surgeries and other hospital services.
• Coordinate promotional posters, banners, brochures and awareness campaigns.
• Monitor advertising expenses and return on investment.
• Improve the hospital's online visibility and brand recognition.

E. Health Camps & Community Outreach

• Organize free women's health check-up camps.
• Promote free baby consultation camps.
• Coordinate health awareness programmes in residential communities.
• Arrange workplace and institutional health camps.
• Maintain records of camp participants and follow-up appointments.
• Convert interested camp participants into hospital consultations through appropriate, consent-based follow-up.

F. Patient Enquiry & Conversion Management

• Supervise telecallers and enquiry follow-up activities.
• Ensure timely responses to WhatsApp, telephone and social media enquiries.
• Maintain records of maternity and surgery enquiries.
• Coordinate hospital visits and consultant appointments.
• Follow up with patients who request package details.
• Track reasons for non-conversion and recommend improvements.
• Ensure accurate communication of package inclusions, exclusions and conditions.

G. Patient Relationship & Retention

• Maintain good relationships with existing patients.
• Coordinate patient satisfaction feedback.
• Encourage patients to return for appropriate follow-up consultations.
• Promote paediatric follow-up services after delivery.
• Coordinate patient education and awareness activities.
• Address service complaints in coordination with hospital management.
• Encourage genuine, voluntary Google reviews without incentives or pressure.

H. Hospital Operations Coordination

• Work closely with reception, nursing, consultants and administration.
• Coordinate appointment scheduling and patient flow.
• Identify service gaps affecting patient satisfaction.
• Communicate patient feedback to the CEO.
• Coordinate marketing activities with available clinical capacity.
• Ensure promotional commitments are consistent with actual hospital services.

3. Daily Responsibilities

1. Review new patient enquiries and follow-up status.
2. Coordinate with telecallers and reception staff.
3. Visit prospective referring doctors, clinics or corporate organizations.
4. Monitor digital marketing enquiries.
5. Follow up on maternity registrations and surgery enquiries.
6. Submit a daily business development activity report.
7. Review patient conversion and revenue performance.