Business Development Manager

Business Development Manager (BDM)
Base Location: Ernakulam

Preferred Qualifications

• Previous Sales Closing: Proven ability to close deals of 3 lakhs or above in a single project/bill.
• Industry Experience: Prior experience in an agency (BDE/BDM role), brand marketing, or media coordination preferred.
• Work Experience: 3+ years in an advertising agency or media-related sales.
• Education: Bachelors Degree in business, marketing, communications, or a related field.

About the role

• Own and execute the sales funnel, from lead qualification to closing new business.
• Conduct in-depth meetings with prospective clients to understand needs and pitch tailored solutions.
• Represent Xpresso Global in industry meetings, expos, and lead-generation opportunities.
• Follow up diligently on leads generated from campaigns, networking, and digital inquiries.
• Prepare briefs, coordinate with strategy and design teams, and ensure proposals are delivered on time.
• Negotiate and close contracts with an understanding of client budgets and expectations.
• Build long-term relationships with key decision-makers and nurture existing accounts when needed.
• Maintain an up-to-date log of opportunities in the CRM system.
• Provide market feedback to help refine service offerings and marketing efforts.
• Work closely with Director-Sales & Marketing to align targets and prospecting goals.

Key Performance Indicators (KPI)

• Number of new client meetings conducted monthly.
• Client conversion rate from meeting to onboarding.
• Monthly revenue generated through new clients.
• Average deal size and profit margin from closed accounts.
• Sales cycle time from first contact to closing.
• CRM activity updates and pipeline visibility.
• Follow-up efficiency and responsiveness to leads.
• Quality of brief passed on to proposal/research team.
• Client feedback and satisfaction post onboarding.
• Market feedback updates are shared with senior management.

Key Result Areas (KRA)

• Lead Conversion: Turning high-potential leads into long-term Xpresso clients.
• Industry Targeting: Focus on sectors aligned with Xpressos growth plans.
• Proposal Briefs: Work with internal teams to ensure strategic and creative alignment.
• Networking: Represent Xpresso at networking and lead-gen platforms.
• Revenue Generation: Achieve monthly and quarterly business development targets.
• Client Relationship Management: Develop trusted advisory relationships.
• Sales Intelligence: Gather insights from the field to guide the marketing approach.
• Reporting & Documentation: Keep CRM up to date with calls, meetings, and deal flow.
• Support Strategic Decisions: Collaborate with the Director to shape market entry plans.
• Training & Development: Continuously improve pitch and sales skills.