Business Development Manager

Sorta Famous | PR, Marketing & Communications | Mumbai | On-site | Full-time | Immediate Joiner

About the Role

Sorta Famous is looking for a highly driven Business Development Manager with strong B2B sales experience and prior marketing agency experience.

We are looking for someone who understands how to sell marketing and communication services, build a strong pipeline and convert opportunities into paying clients.

This is a revenue-focused role where you will independently own the complete sales cycle, from prospecting and lead generation to pitching, negotiation and closure.

Key Responsibilities

• Own the complete B2B sales cycle from prospecting to closure.
• Identify, prospect and acquire new clients for the agency.
• Generate new business through outbound outreach, LinkedIn, networking, referrals and other relevant channels.
• Build and maintain a strong pipeline of qualified opportunities.
• Connect with founders, CXOs, CMOs, marketing heads and senior decision-makers.
• Understand prospective clients business and marketing requirements and identify relevant opportunities across PR, social media, digital marketing, branding, influencer marketing and communications.
• Lead discovery calls, pitches and client meetings independently.
• Develop proposals and pitches in coordination with internal teams.
• Sell monthly retainers as well as project-based marketing services.
• Handle pricing discussions, negotiations and objections confidently.
• Maintain consistent follow-ups and actively move opportunities towards closure.
• Take ownership of monthly and quarterly new business targets.
• Maintain accurate sales pipelines, forecasts and closure reports.
• Ensure a smooth handover to the servicing team once a client is onboarded.
• Identify opportunities for upselling and cross-selling existing clients.

What We're Looking For

• 5 to 8 years of experience in Business Development and B2B Sales.
• Prior experience working in a marketing agency is mandatory.
• Must currently be based in Mumbai.
• Must be an immediate joiner.
• Proven experience selling marketing, PR, digital, social media, branding, advertising, influencer marketing or integrated communication services.
• Strong B2B sales experience with a proven track record of acquiring and closing new clients.
• Demonstrated ability to independently generate leads and build a sales pipeline.
• Strong understanding of the complete sales cycle, including prospecting, qualification, discovery, pitching, proposals, negotiation and closure.
• Good understanding of agency retainers, scopes of work, project-based engagements and service pricing.
• Excellent pitching, communication, negotiation and objection-handling skills.
• Confident engaging with founders, CXOs, CMOs and other senior decision-makers.
• Strong commercial understanding with a clear focus on revenue and closures.
• Persistent with follow-ups and disciplined with pipeline management.
• Highly target-driven and accountable for results.
• Comfortable working under pressure and delivering against business development targets.
• Proactive, resourceful and able to work independently.
• Proficient with CRM tools, LinkedIn and sales prospecting platforms.

What Success Looks Like

You consistently build your own pipeline, open conversations with the right decision-makers and convert qualified prospects into paying clients.

You understand how to sell marketing and communication services, identify what a prospective client actually needs, position the right solution and confidently take the opportunity from the first conversation through to closure.

Role Details

Location: Mumbai

Work Mode: On-site

Experience: 5 to 8 years

Employment Type: Full-time

Joining: Immediate

Please note: Only candidates currently based in Mumbai with relevant marketing agency and B2B sales experience will be considered.