Business Development Manager

Job Summary

Emeritus is expanding beyond its core executive education business to bring its proprietary AI platform built on top of its custom Canvas-based LMS directly to universities and colleges. We're looking for a Business Development Representative to drive top-of-funnel pipeline for this new SaaS line of business, setting qualified appointments with senior academic and technology leaders at higher-education institutions worldwide.

This is a high-impact, full-time role at the ground floor of a fast-growing business line, working closely with sales leadership to build and refine outbound prospecting into a scalable, repeatable motion.

Success in this role is measured against industry-standard outbound call volume and conversion metrics for appointment-setting, with clear targets set collaboratively during onboarding.

Responsibilities

• Prospect and set qualified appointments for sales leadership, targeting Provosts, CIOs, and Academic Technology leaders at Tier 2 institutions.
• Execute persona-based outbound sequences across email, phone, and LinkedIn, tailored to Provost, CIO, Student Success, and AI-differentiation messaging angles.
• Log all prospecting activities, contacts, and outcomes accurately and consistently in our CRM.
• Maintain organized, up-to-date pipeline records and follow-up cadences across all active outreach campaigns.
• Partner with sales leadership to refine messaging, targeting, and outreach cadence based on what's converting.
• Meet weekly and monthly appointment-setting targets in support of new business growth.

Requirements

• 3+ years of experience setting appointments in support of sales leadership prospecting efforts, ideally in a B2B or SaaS environment.
• Deep, hands-on experience in the higher education sector - familiarity with academic buyers, LMS platforms, and/or OPM (online program management) models is strongly preferred.
• Fluent English, with strong written and verbal communication skills suited to engaging senior academic and technology leaders.
• Highly organized and detail-oriented, with the discipline to manage a consistent outbound cadence independently.
• Proficient with HubSpot (or comparable CRM), with a track record of clean, reliable activity logging.
• Comfortable working independently in a remote, part-time capacity, with the flexibility to scale hours as the pipeline grows.