Business Development Manager

Role & responsibilities

THE ROLE

This is a B2B corporate business development role with a strong focus on new client acquisition and revenue generation.

The ideal candidate should be comfortable reaching out to corporate decision-makers, understanding business requirements, identifying opportunities and working with the Capers team to develop customised solutions that convert into business.

KEY RESPONSIBILITIES

• Identify and acquire new corporate clients across Delhi NCR and other target markets.
• Generate leads through LinkedIn, networking, referrals, databases, cold outreach and industry connections.
• Build relationships with key decision-makers across HR, L&D, Employee Engagement, Administration, Procurement, Marketing and Corporate Communications.
• Schedule and conduct client meetings, discovery calls and presentations.
• Understand upcoming requirements for corporate events, team building, employee engagement, offsites, training, wellness programs and other corporate initiatives.
• Convert client briefs into qualified business opportunities.
• Work closely with the internal team to develop customised concepts, proposals and commercial solutions.
• Present proposals and Capers' capabilities confidently to prospective clients.
• Manage negotiations and maintain consistent follow-ups through the complete sales cycle.
• Drive opportunities from lead meeting brief proposal negotiation closure.
• Maintain an organised and updated sales pipeline/CRM with clear next actions and expected closures.
• Develop existing accounts through repeat business, cross-selling and long-term engagement opportunities.
• Coordinate the transition of confirmed projects to the operations team while continuing to own the client relationship.
• Track market trends and identify new corporate engagement opportunities that Capers can take to clients.

PREFERRED EXPERIENCE

B2B business development experience, preferably from:

Corporate Events | Experiential Marketing | Employee Engagement | Team Building | MICE | Corporate Training | HR Solutions | Corporate Wellness | Event Agencies | B2B Corporate Services

Candidates from adjacent B2B industries with a strong corporate network and demonstrated new-account acquisition experience are also welcome.

KEY SKILLS

• B2B Corporate Sales
• New Client Acquisition
• Lead Generation & Prospecting
• Corporate Networking
• Client Relationship Management
• Consultative/Solution Selling
• Proposal Presentation
• Commercial Negotiation
• Revenue Closure
• LinkedIn Prospecting
• CRM & Pipeline Management
• Strong Written & Verbal Communication

PERFORMANCE EXPECTATIONS

Success in this role will be measured through:

Qualified Corporate Meetings Live Briefs Proposals Closures Revenue Repeat Business

Indicative KPIs will include:

• New qualified corporate meetings
• New client opportunities generated
• Proposal-to-closure conversion
• New corporate accounts acquired
• Revenue and profitability from business generated
• Repeat and cross-sell business
• Quality and consistency of the sales pipeline

Preferred candidate profile

High performers will have the opportunity to build and manage a significant portfolio of corporate accounts as Capers continues to grow.

Perks and benefits

Fixed Salary: Competitive and aligned with experience

Incentives: Performance-linked incentives on successful business generation and closures

JOIN CAPERS. BUILD RELATIONSHIPS. CREATE OPPORTUNITIES. GROW BUSINESS.