Business Development Manager

Role & responsibilities

• Develop and execute the domestic HoReCa sales and market-development strategy.
• Identify and acquire new customers across:
• Hotels and restaurant groups
• Caf and QSR chains
• Bakeries and dessert chains
• Cloud kitchens
• Caterers and institutional foodservice
• Build a strong sales pipeline and manage the complete sales cycle from lead generation to repeat orders.
• Identify high-potential cities, regions, customer segments and applications and develop market-entry plans.
• Sell fruit purees, pastes and concentrates through application/solution selling, rather than competing only on price.
• Develop and manage key accounts, expanding business across products, outlets and locations.
• Identify, appoint and manage HoReCa distributors and develop direct + distributor sales models.
• Negotiate pricing, MOQ, payment terms, margins and commercial agreements within company guidelines.
• Manage samples, product trials and conversions, working closely with R&D, Quality, Production and Technical teams.
• Monitor competitors, pricing, market trends and emerging consumption opportunities.
• Track sales performance, forecasts, CRM, collections and other commercial KPIs.
• Represent the company at food, hospitality and foodservice exhibitions and industry events.

Preferred candidate profile

• 510 years of B2B sales/business development experience.
• Experience in HoReCa, food ingredients (Paste, gravy, Frut pulp etc), foodservice, FMCG, beverages, bakery/dessert ingredients or food processing.
• A proven track record in new customer acquisition and market development.