Business Development Manager

*1. JOB PURPOSE*

To develop and grow the Companys Battery Business by acquiring new customers, developing new applications, managing existing accounts and generating profitable sales across Automotive, Industrial, EV, Lithium-ion, VRLA and other battery segments.

The role requires a strong hunter mindset, excellent customer relationship skills and the ability to independently convert opportunities into business.

*2. KEY RESPONSIBILITIES*

Business Development & Sales

• Identify and acquire new customers across target industries and applications.
• Generate leads through customer visits, references, networking, exhibitions, LinkedIn and market research.
• Understand customer requirements and recommend appropriate battery solutions.
• Prepare and follow up on quotations until order conversion.
• Develop new applications and markets for the Company’s battery products.
• Achieve monthly, quarterly and annual sales and gross-margin targets.

*Customer Management*

• Develop strong relationships with existing and prospective customers.
• Increase business from existing customers through new products and applications.
• Identify key decision makers and build relationships at multiple levels.
• Ensure regular follow-up and repeat business.
• Handle customer issues in coordination with internal teams.

*Market Development*

• Identify competitor products, pricing, customers and market trends.
• Identify new industries, OEMs, projects and applications where the Company’s batteries can be positioned.
• Develop competitor-conversion opportunities.

*Sales Management*

• Maintain a healthy and accurate sales pipeline.
• Ensure regular customer visits and follow-ups.
• Update CRM / sales reports regularly.
• Provide accurate monthly sales forecasts.
• Coordinate with Purchase, Technical, Finance, Logistics and Management for smooth execution of orders.

*3. MONTHLY PERFORMANCE DASHBOARD*

The BDM Will be reviewed monthly on:

• Revenue Achievement
• Gross Margin Achievement
• New Customers Added
• New Customer Revenue
• Qualified Pipeline Value
• Number of Customer Meetings
• New Opportunities Created
• Quotations Submitted
• Orders / Trials Converted
• Repeat Business
• Collection / Outstanding Discipline
• CRM & Forecast Accuracy

*4. IDEAL CANDIDATE*

Must Have:

• 3–7 years of B2B sales / business development experience.
• Proven track record of acquiring new customers.
• Strong communication and negotiation skills.
• Ability to independently generate leads and close business.
• Willingness to travel extensively for customer meetings.
• Strong follow-up and ownership mindset.

*Preferred*

*Experience in:*

• Lead Acid Battery / Lithium Ion Battery
• EV
• Automotive components
• Electrical products
• Industrial products
• Energy storage / UPS Back Up Power
• Technical B2B products

Technical understanding of Lithium-ion, LFP, Lead Acid / VRLA and battery applications will be an advantage.

*5. PERFORMANCE EXPECTATION*

The BDM will not be measured only by the number of enquiries or customer visits.

The primary objective is:

*LEAD QUALIFIED OPPORTUNITY CUSTOMER APPROVAL FIRST ORDER REPEAT BUSINESS*