Business Development Manager

Role & responsibilities

• Develop and execute business development strategies to increase hospital revenue and patient footfall.
• Build and maintain strong relationships with referring doctors, consultants, clinics, nursing homes, corporates, TPAs, insurance companies, government organizations, and institutional clients.
• Identify and develop new business opportunities, strategic partnerships, and referral channels to expand the hospital's market presence.
• Plan and execute marketing initiatives, CMEs, health camps, awareness programs, corporate health check-ups, and community outreach activities.
• Coordinate with clinical departments and consultants to promote specialty services and strengthen referral networks.
• Analyze market trends, competitor activities, patient referral patterns, and customer needs to identify growth opportunities.
• Achieve monthly and annual business development, revenue, and patient acquisition targets.
• Prepare business development reports, referral analysis, MIS, and performance dashboards for management review.
• Represent the hospital at healthcare conferences, networking events, corporate meetings, and industry forums.
• Ensure high levels of customer satisfaction by maintaining strong stakeholder relationships and identifying opportunities for service improvement.

Preferred candidate profile

• Strong business development, sales, and relationship management skills.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Good understanding of the healthcare industry, hospital operations, and referral ecosystem.
• Proven track record in generating business, increasing patient volumes, and achieving revenue targets.
• Strong analytical, planning, and strategic thinking abilities.
• Proficiency in MS Office, CRM tools, and business reporting.
• Ability to work independently, manage multiple stakeholders, and lead business growth initiatives.
• MBA in Marketing, Hospital Administration, Healthcare Management, or a related field (preferred).
• 5 8 years of experience in business development, healthcare marketing, or hospital sales, preferably in a multi-speciality hospital.
• Established network with corporates, TPAs, insurance companies, healthcare professionals, and key stakeholders.
• Self-driven, target-oriented, and willing to travel extensively for client meetings, corporate tie-ups, and field marketing activities.