Business Development Manager

We are looking for an aggressive, target-oriented Business Development Manager who can generate, qualify, and close new business opportunities for Digital Marketing and Software Development services.

The primary responsibility will be to acquire clients and sell SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and software development solutions to domestic and international clients.

Key Responsibilities

• Generate new business through LinkedIn, cold calling, email outreach, networking, referrals, Upwork, Clutch and other B2B channels.
• Identify businesses that can benefit from SEO, AEO and GEO services and initiate conversations with decision-makers.
• Sell:
• SEO projects
• AEO projects
• GEO / AI Search Optimization projects
• Local SEO
• Technical SEO
• Content & authority-building campaigns
• Website development
• Custom software development
• Web & mobile application development
• AI-powered software solutions
• Understand the clients business, industry, target audience and growth objectives.
• Conduct discovery calls and identify the client’s marketing or technology requirements.
• Explain the business value and ROI of SEO, AEO and GEO to potential clients.
• Prepare proposals, quotations, presentations and commercial offers in coordination with the internal team.
• Manage negotiations and close deals within defined margins.
• Maintain a strong and continuously growing sales pipeline.
• Follow up with prospects consistently until closure.
• Coordinate with SEO, development, design and project teams for smooth project handover.
• Identify opportunities for upselling and cross-selling additional services.
• Maintain accurate CRM records, sales forecasts and daily/weekly reporting.
• Research emerging opportunities around Google Search, AI search engines, LLMs and Generative AI visibility and use them to create new sales opportunities.

Target Client Profile

The candidate should be capable of approaching:

• Startups
• SaaS companies
• Healthcare companies
• E-commerce businesses
• Professional services
• Real estate companies
• Travel & hospitality
• Technology companies
• International SMBs and enterprises

Required Skills

• 3+ years of experience in B2B business development / IT services / digital marketing sales.
• Proven experience selling SEO or digital marketing services.
• Understanding of SEO, AEO and GEO.
• Understanding of software development services and technology stacks.
• Excellent communication and presentation skills.
• Strong negotiation and closing skills.
• Strong follow-up discipline.
• Ability to understand client requirements and convert them into commercial opportunities.
• Ability to communicate effectively with technical and marketing teams.
• Experience with international clients is an advantage.

AI & Technology Skills

The candidate should be comfortable using AI tools for:

• Prospect research
• Lead generation
• Personalized cold outreach
• Account research
• Proposal creation
• Competitor analysis
• Client requirement analysis
• Sales follow-ups
• Preparing presentations
• Identifying SEO/AEO/GEO opportunities

Performance KPIs

The BDM will be directly responsible for:

Lead Generation Qualified Opportunities Proposals Closures Revenue

Key KPIs:

• Monthly qualified leads
• Meetings booked
• Proposals generated
• New clients acquired
• Monthly sales revenue
• SEO/AEO/GEO revenue
• Software development revenue
• Conversion rate
• Average deal size
• Pipeline value
• Recurring revenue
• Upselling/cross-selling revenue

Ideal Candidate

We are looking for someone who is sales-driven, commercially strong and technology-aware.

The person should be able to speak confidently with a business owner or decision-maker, understand their growth problem, identify whether SEO, AEO, GEO or software development can solve it, communicate the value clearly, and close the opportunity.

This is a target-driven revenue ownership role, not a lead-follow-up-only position.Role & responsibilities

Preferred candidate profile