Business Development Manager

Role Purpose

BondsIndia is looking for a Business Development Managers Partnerships & Alliances for B2B Bonds Distribution to drive acquisition, onboarding and activation of financial intermediaries and distribution partners.

The role will focus on building a strong pipeline of Brokers , MFDs, IFAs, Wealth managers,  Family offices, Fintechs and other financial distributors, with a clear objective of generating incremental bond distribution volume and revenue.

Key ResponsibilitiesPartner Acquisition

• Identify prospective B2B partners through market research, referrals, networking and outbound prospecting.
• Build relationships with Partners - Brokers , MFDs, IFAs, RIAs, wealth managers, brokers and financial advisors.
• Conduct meetings, product presentations and demonstrations.
• Convert qualified prospects into BondsIndia partners.

Partner Activation

• Ensure newly onboarded partners become active.
• Explain BondsIndia's product proposition and digital platform.
• Train partners on available bond opportunities, transaction processes and platform capabilities.
• Drive the partner's first transaction and subsequent repeat transactions.

Business Generation

• Generate monthly bond transaction volume from the assigned partner portfolio.
• Communicate relevant bond opportunities, yields, ratings, tenure and other product information to partners.
• Drive repeat business and increase partner wallet share.
• Meet monthly and quarterly Quantum targets.

Relationship Management

• Maintain regular engagement with assigned partners.
• Understand partner and investor requirements.
• Provide timely product updates and market insights.
• Coordinate with internal teams to resolve partner issues.

Market Development

• Identify new distributor segments and geographic opportunities.
• Track competitor platforms and their B2B propositions.
• Share market intelligence and partner feedback with the Team Lead.

Key KPIs

• New B2B partners acquired
• Partners activated
• Partner activation %
• First transaction conversion
• Monthly B2B Quantum 
• Revenue generated
• Active partner base- Upsell / Cross-sell 
• Monthly/quarterly target achievement

Desired Profile

• 2+ years of experience in B2B Fintech Sales / channel sales / financial products distribution.
• Experience in Bonds, Mutual Funds, Broking, Wealth Management, FinTech, NBFC or Capital Markets preferred.
• Existing relationships with Brokers /MFDs/IFAs/RIAs/wealth managers will be an advantage.
• Good understanding of investment products.
• Strong communication and presentation skills.
• Highly target-oriented and comfortable with outbound sales.
• Strong follow-up and relationship-management capabilities.
• Ability to work independently in a high-growth environment.

Ideal Candidate

Someone who is:Hungry for Sales + Strong at Relationships + Comfortable with Financial Products + Focused on Revenue.

The candidate should be able to find a partner onboard the partner activate the partner generate transactions grow the partner relationship.

Core Skills

B2B Partnerships | Channel Sales | Partner Acquisition | Bonds | Fixed Income | Wealth Management | Lead Generation | Partner Activation | Revenue Generation | Relationship Management

Working Days:

Monday to Friday (WFO): 9.00 AM to 6.00 PM

1st, 3rd and 5th Sat (WFH) : 10.00 AM to 5.00 PM

2nd & 4th Sat Sat Off

Important Note:

• Do not apply if you are not comfortable with the Work From Office (WFO) policy.
• Do not apply if you are not comfortable working at the Churchgate location.