Business Development Manager

The International Business Development Manager - Video Publisher Partnerships will be responsible for expanding JustBaat.AI 's global publisher network by acquiring and managing publishers interested in monetizing their traffic through our proprietary video player and video advertising solutions. The ideal candidate should have prior experience working within the web video monetization ecosystem, possess a strong understanding of publisher monetization strategies, and have an established network of publishers. Candidates who can bring immediate business opportunities and accelerate publisher acquisition will be highly valued.

The core responsibilities for the job include the following:

Publisher Acquisition:

• Identify, approach, and acquire premium publishers across international markets.
• Develop a strong pipeline of publishers interested in video monetization.
• Build relationships with website owners, publisher networks, and digital media companies.
• Generate new business opportunities through outbound sales, referrals, networking, and strategic partnerships.

Video Player Adoption:

• Pitch and demonstrate JustBaat.AI 's video player and video monetization solutions.
• Convince publishers to integrate and actively use our video player across their websites.
• Work closely with publishers to ensure smooth implementation and onboarding.
• Drive maximum adoption and increase the number of active video player integrations.

Business Development:

• Develop strategic partnerships that generate recurring revenue.
• Understand publisher requirements and recommend suitable monetization strategies.
• Build customized commercial proposals and negotiate partnership agreements.
• Handle the complete sales lifecycle from prospecting to deal closure.

Relationship Management:

• Build long-term relationships with publishers.
• Act as the primary point of contact for key publisher accounts.
• Ensure publisher satisfaction and identify opportunities for account growth.
• Work closely with internal teams to resolve operational or technical issues.

Market Expansion:

• Identify emerging opportunities in global digital publishing markets.
• Research industry trends, competitors, and new monetization opportunities.
• Participate in virtual meetings, conferences, and networking events to generate new partnerships.

Internal Collaboration:

• Collaborate with Ad Operations, Product, Account Management, and Technical teams.
• Ensure timely onboarding and successful deployment of publisher integrations.
• Share market feedback to improve product offerings and publisher experience.

Requirements:

• Have experience working in the digital publishing ecosystem.
• Understand how publishers monetize web traffic through video advertising.
• Be capable of independently sourcing and closing publisher partnerships.
• Possess strong relationships within the publisher ecosystem.
• Have experience introducing or scaling video player solutions.
• Be comfortable working with international publishers.
• Be highly target-oriented with a strong ownership mindset.
• Be passionate about growing a high-impact business vertical.
• Bachelor's degree in business, marketing, media, or a related field.
• 2-6 years of experience in publisher sales, publisher development, international business development, or ad tech sales.
• Hands-on experience in the web video monetization ecosystem.
• Strong understanding of programmatic advertising, video advertising, publisher monetization, video players, header bidding, SSPs and DSPs, Google Ad Manager (GAM), VAST and VPAID standards, Ad Serving Technologies.
• Excellent negotiation, presentation, and communication skills.
• Ability to manage multiple partnerships simultaneously. Strong analytical and problem-solving skills.
• Comfortable working in a fast-paced startup environment.
• Willingness to work with global clients across different time zones when required.