Business Development Manager

Job Description Business Development Manager (BDM)

Department: Business Development / Marketing
Industry: IVF & Fertility Healthcare
Position: Business Development Manager (BDM)
Location: As per business requirement
Reporting To: Regional / Zonal Business Head

Job Summary

We are looking for an experienced and target-oriented Business Development Manager (BDM) to drive business growth, strengthen referral networks, and develop strategic relationships with doctors, hospitals, clinics, diagnostic centres, and other healthcare partners for our IVF & Fertility Centre.

Key Responsibilities

• Develop and execute business development strategies to achieve monthly and annual targets.
• Build and maintain strong professional relationships with Gynaecologists, General Physicians, Hospitals, Clinics, and Healthcare Professionals.
• Identify and develop new referral sources and potential business opportunities.
• Conduct regular visits to doctors, hospitals, clinics, and referral partners.
• Generate qualified patient referrals for IVF, IUI, fertility consultations, and related services.
• Promote the centre's fertility and reproductive healthcare services ethically and professionally.
• Manage and strengthen existing doctor and referral networks.
• Track referral leads, conversions, follow-ups, and business performance.
• Coordinate with Branch Admin, Doctors, Counsellors, and Corporate/Marketing teams for smooth patient conversion and follow-up.
• Conduct doctor meetings, CME programs, awareness activities, and professional engagement initiatives.
• Monitor competitor activities, market trends, and business opportunities within the assigned territory.
• Prepare daily/weekly/monthly reports on field visits, leads, referrals, conversions, and revenue.
• Ensure all business development activities comply with company policies and applicable healthcare regulations.
• Achieve assigned lead generation, referral, conversion, and revenue targets.

Key Performance Indicators (KPIs)

• New doctor/referral partner acquisition
• Active referral network
• Number of qualified patient referrals
• Referral-to-consultation conversion
• IVF/IUI treatment conversions
• Revenue generated from assigned territory
• Monthly target achievement
• Doctor/partner engagement and retention
• Field visit and reporting discipline

Eligibility

• Bachelor's degree in Business Administration, Marketing, Healthcare Management, Life Sciences, or a related field.
• 2–5 years of experience in healthcare business development, medical sales, hospital marketing, IVF/fertility, diagnostics, or a related field.
• Experience in doctor referral management and hospital/clinic business development will be preferred.
• Strong communication, negotiation, networking, and presentation skills.
• Willingness to travel extensively within the assigned territory.
• Strong target orientation and relationship-management skills.

Preferred Skills

• Healthcare / IVF industry knowledge
• Doctor and hospital networking
• Lead generation and conversion
• Territory management
• Sales & business development
• Negotiation and communication
• Reporting and MIS
• Team coordination
• MS Excel / CRM / HRMS or relevant reporting tools

Compensation

Salary: As per experience and industry standards
Incentives: Performance-based incentives applicable as per company policy.

Note: The role involves extensive field travel and regular interaction with doctors, hospitals, clinics, and referral partners.Role & responsibilities

Preferred candidate profile