Business Development Manager - Steel

Key responsibilities

Beat Plan & account coverage

• Build and run the monthly beat plan for the assigned markets customer base visit/call cadence by customer priority tier, in line with the Supply-Led GTM insights.
• Execute planned visits/calls on schedule; re-sequence the plan around live opportunities and customer response rather than working it mechanically.

GTM & pipeline

• Apply the segment-focus, supply-led pitch (HR steel consumption by segment, refined with SKU-level enquiry history) to every assigned account.
• Generate and progress opportunities through to invoiced orders; own the volume (MT) number against the markets target.

Credit conversion & acquisition

• Map each assigned customers potential and current business against Channel Financing eligibility; drive cash-to-credit conversion to build stickiness and firm demand.
• Hunt new customers outside the assigned base within the same focus segments and supply-led approach.

Process & reporting

• Log every visit, call and opportunity update in CRM (SFDC) on the day it happens
• Coordinate internally (credit, logistics, pricing desk) to close out approvals the customer is waiting on.

Qualifications & experience

B.Tech (Mechanical/Metallurgy) or another engineering trade (only if) candidate has direct steel-sales experience (HRC, flat

products); minimum 3 years.

Skills & competencies

Market and product acumen, sales execution and planning discipline, influencing and internal communication, and

reporting/CRM compliance.

Work Requirements

• Field-based role within the assigned state/market; travel mandatory.
• Operates on working-week convention used for beat-plan capacity.
• CRM (SFDC) access required from day one; daily logging is a condition of the role, not a best practice.