DELHI · FULLTIME
Business Development Manager - Premium healthy drinks

Fresca Foods
Delhi · onsite · Posted 2d ago
Sourced from
₹5.0L - ₹10.0L PA5–10 yrsfulltimeDelhi
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Section · 01
About this role
Role & responsibilities :
- Develop and execute business growth strategies for premium healthy drinks in modern trade channels.
- Manage key accounts, drive sales performance, and increase market share through effective relationship management.
- Identify new opportunities for growth, launch new products, and manage product portfolios across multiple channels (modern trade, e-commerce, Horeca).
- Collaborate with cross-functional teams to develop marketing campaigns, promotions, and brand activations that drive business results.
- Analyze market trends, competitor activity, and customer insights to inform strategic decisions.
Preferred candidate profile
- 5-10 years of experience in FMCG Sales or related field with a focus on Modern Trade & E-commerce.
- Proven track record of success in developing and executing growth strategies for premium brands in the beverage industry.
- Strong understanding of modern trade dynamics, including category knowledge of healthy drinks/water/juice segments.
- Excellent communication skills with ability to build strong relationships with customers at all levels.
Regards
Somi Ghosh
[phone removed]
Sourced from naukri
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Section · 02
Skills
Growth StrategyNew Launchescampaignspremium drinksHorecafood and beverageB2BModern Trade SalesMTModern RetailBusiness DevelopmentE-commercehealth promotionPremium BrandBeverageSalesBusiness GrowthmarketingFMCG SalesModern Trade
Section · Company
About Fresca Foods

Fresca Foods
Food Processing
New Delhi, Delhi
India
₹7.9L PA avg
Avg at Fresca Foods
₹5L – ₹10L PA
This role
About
Fresca Foods manufactures a diverse range of fruit drinks in India, focusing on quality and innovation to cater to the tastes of local consumers.
Industries
Food Processing
Employee ratings
10 reviews
4.7/ 5
Culture
4.2
Career growth
4.2
Work-life
3.9
Employees rate it well for
Overall Company47Company Culture45
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