Business Development Manager - Offline Growth

Role & Responsibilities

• Drive offline business growth through exhibitions, trade fairs, expos, pop-ups, brand events and trunk shows.
• Identify, evaluate, negotiate and manage participation in relevant exhibitions and events.
• Own the complete stall lifecycle including organiser coordination, location, layout, branding, staffing, stock planning and logistics.
• Build and maintain relationships with boutiques, multi-brand stores, resellers and distributors.
• Identify and convert B2B, bulk, wedding and occasion-wear business opportunities.
• Generate leads through cold calling, store visits, networking, events and market outreach.
• Maintain an organised lead and client database with timely follow-ups and strong conversion discipline.
• Track offline sales, event expenses, revenue and ROI, and recommend events and markets worth repeating.
• Coordinate with the design and social media teams for event branding, marketing collateral and online coverage.
• Develop new markets and expand the brand's offline presence city by city.
• Travel to exhibitions, events and client locations as required.
• Achieve monthly and quarterly sales and business development targets.

Preferred Candidate Profile

• 3+ years of experience in business development, sales or retail expansion.
• Experience in fashion, apparel, ethnic wear, jewellery, lifestyle or a related consumer category preferred.
• Hands-on experience managing exhibitions, trade fairs, expos, pop-ups or brand events is essential.
• Should be able to explain specific events handled, stall performance and sales/revenue generated.
• Strong B2B sales, negotiation, networking and relationship-management skills.
• Comfortable with cold calling, client meetings and visiting stores personally.
• Strong communication skills in Hindi and workable English.
• Presentable, confident and comfortable interacting with business owners and customers.
• Willingness to travel and work weekends during exhibitions and event seasons.
• Ability to work with sales numbers, targets, revenue and ROI.
• Existing network of boutiques, resellers, distributors or multi-brand stores will be an advantage.
• Experience in ethnic wear, bridal or occasion-wear sales will be an advantage.
• Experience in launching a new city/market is a plus.
• Basic knowledge of CRM and MS Excel preferred.
• Comfortable working from the Green Fields Colony, Faridabad base.
• Own conveyance preferred.

Perks & Benefits

• Performance-based growth opportunities.
• Opportunity to work directly with the founders and take ownership of offline business growth.
• Exposure to exhibitions, fashion events, retail expansion and B2B business development.
• Opportunity to build and lead the brand's offline market presence across cities.
• Travel opportunities for exhibitions, events and client meetings.
• High ownership and scope for career growth in a growing fashion brand.